Influencer Favorites in High-End Beauty

@Shiseido Vital Perfection Uplifting and Firming Advanced Cream

The luxury and high-end beauty industry in 2024 has taken the spotlight, driven by the products that influencers, beauty enthusiasts, and customers couldn’t stop talking about. Social media buzz and viral reviews have propelled innovative launches into the limelight, reflecting a dynamic shift in consumer preferences. Sustainability, personalization, and cutting-edge technology dominate conversations, with the global beauty market surging in both mass and luxury sectors.

From eco-friendly packaging to AI-driven skincare solutions, brands are not only meeting demand but redefining it. Trending topics include luxury wellness products, cultural inclusivity, and a growing emphasis on the male beauty market. As we anticipate 2025, expect to see even greater integration of technology, sustainability, and innovation into your favorite beauty routines.

Let’s dive into the Top 20 Most-Talked-About News and Launches in Luxury/High-End Beauty for 2024, as celebrated by customers and influencers alike.

Erno Laszlo’s Science-Backed Phelityl Reviving Cream & Essence – A new duo aimed at providing deep hydration and revitalization, focusing on scientific validation in skincare.

Charlotte Tilbury’s Magic Cream Light – An extension of the iconic Magic Cream, this lighter version is tailored for those with normal to oily skin types, maintaining the brand’s luxurious appeal.

Fenty Beauty’s New High-Tech Foundation – Rihanna’s brand introduces a foundation with advanced adaptive technology to match skin tone more precisely over time.

Tom Ford’s Experimental Fragrance Collection – A limited-edition series of scents designed to explore new olfactory territories, blending traditional and exotic notes.

La Mer’s Radiance Renewal Oil – Infused with the brand’s Miracle Broth, this oil promises to enhance skin luminosity and texture.

Dior’s Capture Totale Le Sérum – An updated serum with a new formula focused on anti-aging, leveraging the brand’s commitment to luxury skincare innovation.

Chanel Sublimage La Crème Texture Universelle – A universal cream texture that adapts to all skin types, highlighting Chanel’s expertise in luxury skincare.

Guerlain’s Orchidée Impériale Gold Nobile – A new addition to the Orchidée Impériale line, this cream uses gold technology for anti-aging benefits.

Pat McGrath Labs’ Divine Blush Collection – Expanding her makeup empire, Pat McGrath introduces a line of blushes with unparalleled pigment and texture.

Kiehl’s Ultra Facial Cream with Squalane – An upgrade to their classic, now with a higher concentration of squalane for enhanced hydration.

YSL Beauty’s Rouge Pur Couture Lipstick Refillable – A sustainable approach to luxury makeup with a new refillable lipstick system.

Estée Lauder’s Advanced Night Repair Synchronized Multi-Recovery Complex – A next-gen version of their iconic serum, focusing on multi-dimensional repair.

Lancôme’s Rénergie H.P.N. 300-Peptide Cream – Incorporating 300 peptides for comprehensive anti-aging effects, aimed at luxury consumers looking for advanced skincare.

Shiseido’s Vital Perfection Uplifting Firming Cream – A product designed to combat aging signs with a focus on firming and lifting.

Hermès’ new fragrance, Twilly Eau Ginger – An extension of the Twilly line, offering a fresh, spicy twist to the collection.

Sisley Paris’ Supremÿa at Night – An anti-aging night cream that promises skin rejuvenation through the power of plant-based ingredients.

Clé de Peau Beauté Radiant Foundation – A luxury foundation known for its flawless finish and skin-enhancing properties.

Byredo’s Make Up Collection – The brand steps into cosmetics with a minimalist, high-quality line reflecting its fragrance philosophy.

Dr. Barbara Sturm’s Anti-Aging Body Cream – Expanding from facial care to body, this cream aims for comprehensive anti-aging wellness.

L’Occitane’s Immortelle Divine Youth Oil – A new oil that combines the brand’s signature Immortelle flower with other potent ingredients for skin youthfulness.

@L’Occitane Immortelle Divine Youth Oil

Trends and Expectations for 2025:

AI and Personalization: Expect beauty brands to further leverage AI for personalized product recommendations, skincare analysis, and even custom beauty product creation.

Cultural Inclusivity: There’s a growing trend towards celebrating cultural beauty rituals, leading to more diverse product offerings and marketing campaigns that honor various traditions.

Sustainable Luxury: As sustainability becomes non-negotiable, luxury brands will innovate in eco-friendly packaging, ingredient sourcing, and production methods, with initiatives like refillable products becoming more widespread.

Male Beauty Market: With male consumers showing increased interest in skincare and grooming, luxury brands are likely to expand their offerings in this space, focusing on simplicity, effectiveness, and luxury.

Wellness Integration: Beauty will continue to intersect with wellness, with products aiming not just for aesthetic enhancement but also health benefits, mental well-being, and overall lifestyle improvement.

Innovation in Formulations: Look out for breakthroughs in biotechnology, like using plant-based alternatives to synthetic ingredients, becoming more mainstream in luxury beauty products.

The luxury beauty industry in 2025 is set to be more personalized, inclusive, and sustainable than ever, with technological advancements playing a pivotal role in shaping consumer experiences and product development.

@Shiseido