Fashion-first but built for function: Jennifer Lopez and Michael B. Jordan launch Coach CitySole

 

 

Style from the feet up. Coach girl, Superbowl half-time hero and all-time original Jennifer Lopez debuts Coach’s new sneaker, CitySole.

A New Collection of Footwear Built with the Latest Innovations in Sneaker Technology

Coach launched The Coach CitySole, an innovative new footwear collection that merges the house’s fashion authority with leading technology to increase comfort and flexibility and minimize impact and weight. Coach CitySole is designed to empower individuals to live life their own way. Made for those with a modern, on-the-go lifestyle and an unapologetically practical approach to style, the shoes debut in Coach’s Spring 2020 campaign, worn by global faces of the house Jennifer Lopez and Michael B. Jordan.

The collection offers three sneaker styles which fuse the codes of American sportswear with Coach’s proprietary CitySole technology. The CitySole Court references classic basketball sneakers with a triangular toe box, pivot point on the outsole, and distinctive 3M seam taping. The CitySole Runner draws from the silhouettes of running shoes, with a robust heel and grooved details for added traction. The CitySole Lowline is Coach’s updated take on a classic low-top—a versatile, minimalist sneaker that can be worn in any context.

Have you seen CitySole? Lightweight. Flexible. Responsive. Comfortable. Coach.

“I have always been inspired by the people and unique energy of our hometown, New York,” said Coach Creative Director Stuart Vevers. “Like everything we design, CitySole was created with this in mind. It’s a collection for people who live always-on, spontaneous and adventurous lives.”

The CitySole campaign was brought to life by renowned photographer Juergen Teller, whose partnership with Coach began in the Fall of 2019 and has continued through its holiday and spring campaigns. The campaign features Jennifer Lopez and Michael B. Jordan, two courageously independent New Yorkers who brought the collection to the streets of the city—Coach’s hometown since 1941. It also features a series of short film vignettes, directed by Danielle Nemet and featuring a diverse cast of real New Yorkers making their way through the city in their own unique ways.

“When you grow up in New York, sneakers are such a big part of your lifestyle because you have to pound the pavement,” said Lopez. “Coach CitySole is perfect for my lifestyle – I’m a dancer, and I’m always on the go and they’re very versatile. They can be dressed up and dressed down, and can be functional but also super fashionable.”

“Sneakers are a wardrobe staple for me,” said Jordan. “As someone who grew up around New York and is constantly on the go, Coach CitySole’s blend of fashion and comfort is the right balance for an everyday sneaker-wearer like me.”