Moschino Couture reimagined through the lens of the classic HBC stripes.
“This collaboration is the perfect marriage of Jeremy Scott’s avant-garde and forward design aesthetic, with our famous Point Blanket fabrications that are rooted in Hudson’s Bay Company’s 350-year history.” – Tyler Franch, VP, Fashion Director, Hudson’s Bay.
Fashion Collaborations: Moschino Couture x Hudson’s Bay, Canada’s most prominent department store.
One of the world’s most recognizable luxury brands, Moschino, led by Creative Director Jeremy Scott, introduced a limited-edition collaboration with Hudson’s Bay, North America’s oldest company, in celebration of the brand’s 350th anniversary. Inspired by the iconic Hudson’s Bay signature stripes, distinctive Moschino Couture pieces from the label’s core collection are reimagined through the lens of the classic HBC red, green, yellow and indigo. Anchored by the premium wool Moto Jacket, the eleven-piece collection features street-style staples like loungewear, a keyring, belt, shirt, dress, waist bag and Moschino’s Moto Jacket Shoulder Bag enveloped in HBC Stripes.
“I am thrilled to celebrate Hudson’s Bay Company’s 350th anniversary with this collaboration merging together their iconic striped planet with my Moschino world!,” says Jeremy Scott, Creative Director, Moschino Couture.
The collection is made in Italy and designed exclusively for Hudson’s Bay and thebay.com retailing from $185 – $1695 CAD. The Hudson’s Bay Company Collection + Moschino Couture campaign was shot in Los Angeles by Moschino’s creative team, featuring international supermodels Stella Maxwell and Denek Kania.
The 350th Anniversary Wool Moto Jacket (Men’s/Women’s/ $1495) features gold-toned hardware with zip closure at front, a zipped pocket diagonally placed across the left breast with three-quarter zip closure at wrists. A unique Hudson’s Bay Company + Moschino Couture collaboration logo is embroidered on the reverse.
The most expensive item in the collection is the Wool Moto Jacket Shoulder Bag ($1695) with gold-tone hardware and Stripes, dual pocket, and zip closure with a logo on the front exterior. The convertible chain-link strap is suitable for multi-length wear. The bag features a single pocket at the interior wall and magnetic snap closure at the front flap. The capsule also includes a soft calfskin macro belt bag with maxi zip and Stripes lettering logo on the front. The Calf Leather Waist Bag is priced at $945.