Kendall Jenner is the new Creative Director at FWRD

 

 

Kendall Jenner will be kicking off her new role during New York Fashion Week 2021.

Luxury fashion destination FORWARD [FWRD], part of REVOLVE Group, Inc. announces Kendall Jenner as the new Creative Director. As the new Creative Director, Jenner will be in charge of the look and feel of the site, curation of brands sold on the site, monthly edits of must-have trends, styles, and looks, as well as marketing ideas, brand partnerships, and brand activations.

Jenner has paved her way as a pivotal force in fashion and is no stranger to creating global trends. With her guidance, FWRD will advance the future of luxury fashion commerce and the next wave of must-have designers and trends in the market.

“I grew up loving fashion and have been incredibly fortunate to work with some of the most brilliant people in this business. As FWRD’s Creative Director, I am excited to help curate the site’s offering with emerging designers and brands.” – Kendall Jenner, Creative Director FWRD.

“Kendall as the Creative Director for FWRD is the perfect choice as we continue to invest in the next generation luxury consumer. We have always had an extreme admiration for Kendall’s style, creativity, and overall exquisite taste. Her multifaceted experience in the fashion industry and the vision she has outlined for the FWRD business has the potential to transform our business and the luxury business as a whole.” – Michael Mente, Co-CEO and Co-Founder REVOLVE Group.

“Kendall is the epitome of luxury fashion, and there isn’t a better fit for this position. As leaders in the industry and innovators in marketing, we are always looking for fresh ideas, staying ahead of the curve, and being at the forefront of style trends. The world looks at Kendall to lead the industry, and we are beyond excited to have her vision for FWRD come to life.” – Raissa Gerona, Chief Brand Officer REVOLVE Group.

As one of the world’s most recognized supermodels, Kendall Jenner plays a pivotal role in defining the ongoing evolution of the fashion industry. Throughout her career, she has worked with fashion’s most respected creatives, such as Anna Wintour, Edward Enninful, Inez & Vinoodh, Mert & Marcus, and the late great Karl Lagerfeld. Kendall has appeared on the covers of the most prestigious fashion magazines; including three American Vogue covers, as well as all international additions. Kendall has graced the catwalk for top designers such as Chanel, Christian Dior, Miu Miu, Versace and has been selected as the face of brands like Calvin Klein, Fendi, Givenchy, Marc Jacobs, Versace, Burberry, and many more. In 2017, she was named Fashion Icon of the Decade at the Fashion Media Awards.

She is one of the most followed global presences on social media. As a measure of her impact, TIME Magazine named Kendall as one of the ‘Most Influential Teens.’ Utilizing her extensive online and offline reach, Kendall has partnered with both Rock The Vote as well as Vote Save America to encourage young voters to head to the polls. Additionally, she has contributed to institutions including the Children’s Hospital of Los Angeles and organizations such as Charity: Water.