It’s been 160 years since John Kiehl opened his pharmacy on Manhattan’s Lower East Side. Today you can still find a Kiehl’s boutique at the address, but nowadays there are no pharmacists, just dedicated sales people specialised in skin care. In the 1960’s Aaron Morse, son of John Kiehl’s successor Irvin Morse, decided to stop selling remedies for colds and flu and instead turned the apothecary business into a profitable beauty company with a range of skincare to suit any customer.
“We’re confident you will see a healthier, revitalized skin in 28 days”, says beautiful blonde Cammie Canella, vice president, global education and consumer reforms. “It’s guaranteed or your money back.”
Kiehl’s is an American cosmetics brand retailer that specializes in making premium skin, hair, and body care products. Founded as a single pharmacy in New York City’s East Village in 1851,
Kiehl’s was purchased by the L’Oréal Group in 2000 and currently has more than 30 retail stores worldwide, supplemented by sales in high-end department stores.
In contrast to its market competitors, Kiehl’s is distinguished for its unorthodox marketing approach, exceptionally large male clientele base and its products’ simple and straightforward packing.
