Lalique, the legendary French crystal house, is once again redefining luxury with the grand unveiling of Maison D’Artiste, its new flagship in New York City. Nestled within the historic Chopard Mansion on the Upper East Side, this five-story haven is more than just a boutique—it’s an immersive journey through the artistic and design universe of Lalique.
Lalique Unveils Maison D’Artiste: A Five-Story Flagship of Luxury in the Historic Chopard Mansion, New York
As one of the most revered names in haute crystal craftsmanship, Lalique has always embodied French savoir-faire at its finest. With Maison D’Artiste, the brand is making a bold statement: retail spaces should not merely display products but transport visitors into the soul of a brand. This is not just a store; it’s a carefully curated residence that pays homage to the refined tastes of art collectors, interior designers, and connoisseurs of the exquisite.
“We are crafting more than a retail space—we are creating a unique journey into the heart of Lalique,” says Silvio Denz, Executive Chairman of Lalique Group. “This new flagship is an inspiring experience that celebrates Lalique’s lifestyle and beauty, engaging both our valued clients and a new generation of collectors.”
photo: @Lalique
The Experience: More Than Just Shopping
Maison D’Artiste is structured like a grand private residence, with each floor dedicated to different elements of Lalique’s artistry. Designed by Marc Larminaux, Artistic and Creative Director of Lalique, alongside Christos Prevezanos of Studio Preveza, the space exudes both warmth and sophistication.
Salon d’Exploration: A Gateway to Lalique’s World
As visitors step inside, they are welcomed by a fluid space that showcases Lalique’s latest collections, offering a glimpse into the brand’s ever-evolving creativity. The interplay of light and crystal immediately sets the tone for the refined experience that follows.
Veranda d’Essences: A Scented Journey
Moving upward, the Veranda d’Essences immerses guests in the olfactory world of Lalique. Here, signature perfumes and home fragrances take center stage, capturing the brand’s rich history in scent-making. From limited-edition crystal perfume bottles to aromatic candles, this space elevates fragrance to an art form.
The Jewelry Salon: Where Elegance Meets Heritage
Ascending to the second floor, visitors find the Jewelry Salon—an intimate space honoring René Lalique’s pioneering craftsmanship in jewelry design. To mark the opening, Lalique has introduced the exclusive “Manhattan” necklace, a diamond-studded white gold masterpiece inspired by New York’s skyline.
photo: @Lalique
Lalique Art Gallery: A Fusion of Crystal and Contemporary Art
On the third floor, the flagship features its largest-ever Lalique Art Gallery, dedicated to collaborations with renowned artists and designers like Damien Hirst, James Turrell, and Zaha Hadid. This floor showcases Lalique’s seamless blend of tradition and avant-garde artistry.
Bar & Lounge: A Toast to Timeless Elegance
Perhaps the most surprising element of Maison D’Artiste is its fourth-floor Bar & Lounge, a sophisticated retreat adorned with décor inspired by the legendary Orient Express. Here, guests can enjoy exclusive tastings of Lalique’s co-branded spirits while admiring a mesmerizing installation of 177 illuminated crystal anemones on the ceiling.
The Lalique Interior Design Studio: Pushing Boundaries
For architects and designers, the fourth floor also houses the Lalique Interior Design Studio (LIDS), the first of its kind outside Paris. This studio allows professionals to explore Lalique’s custom design capabilities, offering a glimpse into large-scale bespoke crystal installations that define luxury interiors around the world.
A Historic Setting, Reimagined
Maison D’Artiste’s home at 21 E. 63rd Street is a piece of New York history in itself. Built in the late 19th century, the mansion’s Beaux-Arts architecture—characterized by intricate limestone facades and grand staircases—provides the perfect setting for Lalique’s blend of heritage and contemporary innovation. The pièce de résistance? A custom mural by legendary street artist Chris “DAZE” Ellis, incorporating Lalique’s iconic motifs into a modern artistic statement.
Lalique’s Legacy in New York
This opening further solidifies Lalique’s deep-rooted connection to New York City, a relationship that dates back to the iconic Fifth Avenue Coty Building adorned with Lalique’s glass panels. From contemporary installations at Central Park Tower to the interiors of Restaurant DANIEL, Lalique continues to leave an indelible mark on the city’s luxury landscape.
The Verdict: A Bold Evolution of Luxury
With Maison D’Artiste, Lalique is proving that luxury is no longer about static displays—it’s about storytelling, experience, and emotional connection. By transforming the retail experience into an artistic journey, the brand is setting a new benchmark in the world of high-end retail.
For those who seek more than just possessions, but rather a lifestyle of artistry and refinement, Lalique’s Maison D’Artiste is a destination not to be missed.
