Saudi Arabia announces two new sustainable tourism destinations. As Saudi Arabia continues to evolve and offer new facets of luxury tourism, Leyja and AlWadi shine as beacons of sustainable development and immersive experiences that redefine the boundaries of luxury travel.
The Kingdom of Saudi Arabia is on a remarkable journey to redefine the concept of luxury tourism by unveiling two awe-inspiring destinations that promise to captivate travelers with their unique blend of sustainability, natural beauty, and immersive experiences. These sustainable havens, Leyja in NEOM and AlWadi in the Aseer region, are not just destinations; they are invitations to explore a harmonious coexistence of tradition and modernity.
Leyja: A Natural Wonder Unveiled
Nestled within NEOM’s ever-evolving landscape, Leyja is an oasis of nature, tranquility, and adventure. It weaves a tapestry of history and mythology, beginning at the picturesque Gulf of Aqaba coast and winding through a breathtaking natural valley. This valley, nestled between towering 400-meter-high mountains sculpted by centuries of natural forces, offers a glimpse into the profound beauty of the Arabian wilderness.
A testament to Saudi Vision 2030 and NEOM’s dedication to sustainable tourism, 95% of Leyja will be preserved in its natural state, ensuring minimal environmental impact. The destination embodies the seamless integration of innovative ecological design and construction techniques into the enchanting desert landscape.
Leyja boasts three distinctive hotels, carefully designed by world-renowned architects to embrace the surrounding nature, operate sustainably, and provide unforgettable experiences. With a total of 120 boutique rooms and suites spread across these properties, guests can expect an intimate and immersive stay.
The first hotel, designed for the adventurous, follows the contours of the valley with minimal disruption to the landscape. It’s the ideal choice for those seeking high-octane experiences like rock climbing and exploration of the surrounding area.
The second property rises majestically from the heart of the valley’s oasis, offering guests a gateway to discover the secrets of the region. An impressive staircase, spiraling upwards from the canyon, provides unrivaled views of the valley’s natural beauty.
The third hotel is a wellness retreat where technology and nature coexist. Its reflective façade mimics the valley’s surroundings, allowing the natural passage of the wadi through the property’s core, offering a unique and interactive experience for visitors.
Guests at Leyja will have a multitude of experiences to choose from, including fine dining curated by world-renowned chefs, wellness facilities, rooftop infinity-style pools, guided wadi walks, enthralling hiking trails, mountain biking, and climbing, making it a paradise for adventure seekers and those who crave serenity.
AlWadi: A Glimpse into Aseer’s Unique Legacy
Meanwhile, in the Aseer region, ARDARA has introduced AlWadi, a visionary urban lifestyle destination that pays homage to the heritage and unique character of the area. With a sprawling 2.5 million square meters, AlWadi exemplifies a commitment to global sustainability standards while championing dynamic lifestyles and community engagement.
Diverse in its offerings, AlWadi comprises five distinct districts, each promising unique experiences. It offers a choice of 2,000 residences, ranging from luxury apartments to modern villas, high-end hotel accommodations, commercial spaces, and top-tier office areas. Every element has been meticulously crafted to honor the region’s identity and historical legacy.
AlWadi is set to become a magnet for investors, both local and international, in various economic sectors, including hospitality, arts, culture, food and agriculture, retail, and entertainment. It aligns seamlessly with the Public Investment Fund’s strategy to diversify income sources in the Kingdom and support promising economic sectors.
This visionary destination, AlWadi, is projected to contribute more than 19 billion Saudi riyals to the Kingdom’s non-oil GDP by 2030, while also creating numerous job opportunities for the local population. It is an embodiment of the Aseer Development Strategy, “The Arabian Highland,” as announced by His Royal Highness the Crown Prince in 2021.