Lotus to launch Emira – one of the most eagerly anticipated new premium sports cars

 

Not just another sports car. The Other sports car from the British builder of sports and racing cars.

The perfect illustration of the ongoing transformation of the Lotus Cars business and brand, the Emira is an all-new mid-engined premium sports car that will be built in a new factory at Hethel, Norfolk, UK. The automotive site has been rejuvenated as part of a £100 millon investment in Lotus’UK operations.

Another milestone in Lotus’ Vision80 journey is reached as Emira pre-production gets underway and further details of the substantial investments made in UK operations were revealed by Lotus Cars.

Total investment in UK facilities now stands at more than £100 million, which includes two new production halls at the company’s iconic home in Hethel, Norfolk. One is now in pre-production for the Emira, the all-new Lotus sports car to be unveiled at Hethel on Tuesday 6 July. The other, for the Evija all-electric hypercar, has completed prototype production and first customer cars will be built later this year.

Hethel – the Lotus Advanced Performance Centre – has also benefited from an all-new high tech automated paint shop, a retail design studio to highlight the new visual identity for the business’s expanding retail network and a new on-site restaurant. This follows investment made last year to upgrade the legendary Lotus test track and equip engineering workshops with equipment to further support electric vehicle development.

The workforce at Lotus’ Norfolk sites at Hethel and Norwich has almost doubled since October 2017 when Geely became the majority shareholder. With the launch of Emira, Lotus is creating more than 200 new operations roles.