Naïve refinement. After its debut in Paris, Louis Vuitton’s latest Men’s Collection traveled to the China for an imaginative second presentation.
Louis Vuitton Spring-Summer 2023 Men’s collection unveiled in Aranya, China celebrates dreams and imagination.
A poetic sequel, Louis Vuitton Spring-Summer 2023 Men’s wardrobe embodies a contemporary meeting between East and West, infused with the power of imagination and the poetry of history. United by the belief that imagination can heal, regenerate, and uplift, Louis Vuitton’s latest Men’s presentation continues to bring childhood fantasies to life.
On the beach in Dunhuang, set between the ocean and the Gobi Desert – once a frontier garrison on the Silk Road – the silhouettes were accompanied by a live soundtrack with instrumental band Sleeping Dogs and choreography by dancer Hou Ying.
The scenography featured sand sculptures that evoke sandcastles built by children, constructs of imagination that turn dreams into reality.
Under the premise that toys are tools for the imagination, the collection reflects the transition from childlike naïveté to grown-up refinement. Elevating childhood symbols through the Maison’s savoir-faire, oversized and shrunken silhouettes play with the idea of a wardrobe yet to be grown-into or already outgrown. Iconography native to the playground is found throughout: origami paper planes, building block beading, modeling clay textures, cartoon prints, and sandbox tool embellishments.
The clothes showcase floral motifs and a multicolored palette. Relaxed tailoring for elegant lavender and yellow suits is joined by dark jeans set off against coats in acid hues.
Accessories include the emblematic trunk and backpacks in both immaculate white and subtle chromatic gradients. Other looks were accessorized with fuchsia geometric bags, or bags in the shape of trucks, evoking a child’s toy.
The collection is the fruit of the ecosystem of creative minds at the Louis Vuitton Studio Prêt-à-Porter, a visual manifestation of the power of imagination, the source of hopes and ideas.