Luxe en France: L’Oréal invests in Aulnay-sous-Bois plant for luxury beauty products and fine perfumes

 

L’Oréal announces plan to further develop its manufacturing capabilities in France dedicated to luxury beauty products.  L’Oréal’s project includes a 15 million euros investment in Aulnay-sous-Bois plant which would become part of L’Oréal’s luxury Excellence Manufacturing Centre.

L’Oréal, the French personal care company headquartered in Clichy, Hauts-de-Seine with a registered office in Paris, announces the plan to further develop the group’s manufacturing capabilities in France by dedicating the plant in Aulnay-sous-Bois to the production of fine perfumes and perfume collections.

This decision would increase L’Oréal Luxe’s industrial footprint and capabilities in France to 4 factories. Aulnay-sous-Bois (near Paris) will produce luxury perfumes and perfume collections. Large-scale perfumes are produced in Gauchy (northern France), while skincare and foundation are manufactured in Caudry (northern France). The Make-up division is located in Lassigny (northern France).

The planned investment of 15 million euros would enable the Aulnay-Sous-Bois plant to become L’Oréal Luxe‘s second “Manufacture du Parfum” with specific know-how, expertise and technologies.

“The Aulnay-sous-Bois plant will be a strategic pillar for L’Oréal Luxe’s production of perfumes and as such, the plant will have a global reach. This significant investment highlights our aim to adapt manufacturing capabilities to new beauty market challenges while developing the expertise of each of our plants,” said Barbara Lavernos, Executive Vice-President, Chief Technology and Operations Officer of L’Oréal.

With 11 factories in France, L’Oréal strengthens its footprint there. L’Oréal has decided to invest significantly in its manufacturing capabilities with state-of-the-art equipment, employee training and upskilling.