Interbrand’s 2013 Best Global Brands. The luxury sector.
Despite the fact that China’s GDP growth has slowed, luxury brands performed solidly in this year’s Best Global Brands ranking by Interbrand. Seven of this year’s 100 most valuable brands hail from the luxury sector, and each increased its brand value by five percent or more. The top luxury brands of 2013 include: Louis Vuitton (#17, +6%), Gucci (#38, +7%), Hermes (#54, +23%), Cartier (#60, +26%), Prada (#72, +30%), Tiffany & Co. (#75, +5%), and Burberry (#77, +20%). Key drivers of growth for the luxury sector are likely due to a renewed sense of consumer confidence, increased store openings –particularly in the US and China — as well as the brands’ strong
focus on linking the brick-and-mortar and digital brand experiences each has to offer.
Prada (#72, +30%): The iconic Italian luxury fashion brand emerged as Interbrand’s third top riser this year with a brand value increase of
30 percent—just behind top-rising technology brands Facebook and Google. Prada’s increase in brand value reflects the organization’s
ability to strike a harmonious (and profitable) balance between honoring its Italian heritage and producing innovative and cutting-edge
designs. By effectively intertwining its digital and physical touchpoints and with the Prada Foundation’s support of the art world, Prada
has been able to engage with its customers in more meaningful ways – and expand its global footprint in the process.
Interbrand, the world’s leading brand consultancy, publishes Best Global Brands on an annual basis, identifying and examining the top 100
most valuable global brands. With Apple claiming the top position this year, Google jumps to #2 and Coca-Cola, the brand that held the #1
position for 13 consecutive years, moves to #3. This year, the total value of all 100 Best Global Brands is USD $1.5 trillion — an 8.4
percent record increase over the total value of the 100 Best Global Brands in 2012.
