Le Bon Marché Rive Gauche, a Parisian institution synonymous with sophistication, has unveiled its newly rebranded women’s private label—Maison Rive Gauche. In a bold move that harmonizes timeless elegance with modern inclusivity, the label introduces a refreshed aesthetic through a Spring-Summer collection, setting the stage for four exquisite capsule drops per year. And what better way to mark this new era than by enlisting the discerning eye of Alexandra Van Houtte?
A Wardrobe of Effortless Refinement
Maison Rive Gauche’s ethos revolves around creating an effortlessly chic wardrobe for women of all sizes, spanning French 34 to 50 (U.S. 2 to 18). The collection champions elevated essentials, crafted in luxurious fabrics such as wool cashmere and iridescent silk, exuding the kind of understated opulence that Parisian fashion is celebrated for. The emphasis on meticulous craftsmanship ensures each piece embodies a seamless blend of modernity and tradition.
photo: @Le Bon Marché Rive Gauche
Alexandra Van Houtte: A Digital Visionary Meets Traditional Savoir-Faire
For its inaugural capsule, Maison Rive Gauche has tapped Alexandra Van Houtte, the formidable entrepreneur behind Tagwalk, the industry’s first fashion search engine. Known for her keen trend-spotting acumen, Van Houtte brings a refined yet contemporary perspective to the collection, fusing her digital-first mindset with the Maison’s legacy of excellence.
Expect designs that whisper luxury rather than shout it—sleek tailoring, fluid silhouettes, and a palette that speaks of quiet confidence rather than fleeting trends. The garments are crafted from surplus luxury textiles sourced via Nona Source, reinforcing the label’s commitment to sustainable sophistication.
Inclusive, Iconic, Irresistible: Maison Rive Gauche for Every Silhouette
The launch underscores the shifting paradigms of luxury consumption, where exclusivity and environmental consciousness coexist.
Le Bon Marché’s Maison Rive Gauche emerges as the perfect canvas for such artistic expressions, blending heritage with the demands of today’s discerning consumer. If this first capsule is anything to go by, the future of the label promises to be a captivating intersection of impeccable craftsmanship and contemporary sensibility—an authentic reflection of modern Parisian allure.
