The luxury resale market has been undergoing a seismic shift, and myGemma’s latest move—launching an ultra-streamlined consignment service—is proof that the game is evolving yet again. Known for its quick direct-selling model, myGemma has now entered the consignment space, promising sellers higher returns while handling the entire process from listing to logistics. But is this just another resale service, or is myGemma setting a new industry standard?
photo: @myGemma
The Consignment Advantage: More Money, Less Hassle
Selling pre-owned luxury goods has traditionally been a choice between speed and value: do you want fast cash, or are you willing to wait for a higher return? myGemma’s new consignment model aims to bridge that gap by offering sellers up to 25% more than they’d receive through direct selling. By listing items across 25+ high-profile marketplaces, including its own platform, myGemma ensures a wide reach, maximizing visibility for every Cartier bracelet, Hermès Birkin, or Rolex Submariner.
From authentication to professional photography, every step is handled in-house. The brand’s experts even take care of necessary repairs, with costs deducted from the final sale price. More importantly, there’s no risk for sellers—myGemma assumes responsibility for fraud prevention, pricing, and logistics. It’s a fully managed white-glove service designed for the modern luxury owner who wants ease without compromise.
The Race to Resale Supremacy
With major players like The RealReal, Vestiaire Collective, and Rebag dominating luxury resale, competition is fierce. But myGemma is positioning itself differently—blending the benefits of traditional consignment with the efficiency of direct selling. Its return rates are notably lower than other marketplaces, and the average sale time of 52 days is promising for those looking for liquidity without waiting endlessly.
The big question: will buyers gravitate towards a platform that doesn’t allow endless returns and counter-offers, as some other marketplaces do? If myGemma’s reputation (Trustpilot rating of 4.8) is anything to go by, the answer is likely a resounding yes. The brand’s direct-sell model has already proven its trustworthiness, and this expansion into consignment signals that the high-end resale market is maturing—offering sellers more flexibility without sacrificing quality or service.
The Future of Luxury Resale: Is Consignment the Next Big Thing?
The luxury resale industry has already outgrown its ‘trend’ status; it’s a permanent fixture in the market, driven by sustainability, exclusivity, and investment-savvy consumers. The rise of consignment services like myGemma’s suggests a shift towards an even more curated, concierge-like experience, moving resale further from the Wild West of peer-to-peer selling and into the realm of true luxury service.
As resale platforms continue to refine their offerings, it’s clear that secondhand luxury isn’t just about scoring a deal—it’s about elevating the experience of buying and selling. And with this new consignment service, myGemma is making a bold statement: the future of luxury resale is not just about affordability, but accessibility, trust, and white-glove service.
