Mercedes-AMG x IWC unveil performance inspired chronograph

 

This luxury timepiece is the latest product to celebrate the partnership that has linked the Swiss luxury watchmaker and the German car manufacturer since 2004.

IWC Schaffhausen and Mercedes-AMG have launched the Pilot’s Watch Chronograph Edition AMG.

The partnership between Mercedes-AMG and IWC has all the components that are needed for a successful and long-lasting collaboration. Over the last 17 years of the partnership, IWC and AMG have shared exhilarating moments in motorsport and beyond and the two luxury brands have created many lasting memories for their clients.

The collaboration between the Swiss luxury watchmaker and the performance and sports car brand Mercedes-AMG, is grounded in many common values. Both high-end companies were created by visionaries with bold ideas. In 1868, Florentine Ariosto Jones combined traditional craftsmanship with advanced industrial technology to redefine watchmaking in Switzerland. In 1967 in Grossaspach, Germany, Hans Werner Aufrecht and Erhard Melcher established AMG with a visionary concept of incorporating cutting-edge racing technology into road-going series vehicles.

The first IWC Pilot’s Watch Chronograph in titanium is powered by the IWC-manufactured 69385 calibre movement and features a carbon fibre dial. IWC unveiled the new edition during a webcast conversation with IWC CEO Christoph Grainger-Herr, Mercedes-AMG CEO Philipp Schiemer and shared brand ambassador and racing driver Maro Engel.

Crafted from automotive engineering materials, the Pilot’s Watch Chronograph Edition “AMG” (Ref. IW377903) watch is IWC‘s first 43mm Pilot‘s Watch Chronograph featuring the IWC-manufactured 69385 calibre, as well as the first Pilot‘s Watch Chronograph with a case made of extremely light and scratch-resistant titanium. The Grade 5 titanium finish gives the watch its matte grey appearance, inspired by AMG‘s signature Selenite Grey Magno paint finish.

The dial features precisely woven carbon fibre, a material directly derived from AMG‘s aero components. These parts are produced in a complex process involving heat and pressure and are known for their remarkable lightness and rigidity. The raw material is continuous carbon fibres, which are processed on weaving machines into textile structures, giving the end product its characteristic woven “carbon look”. The black carbon dial provides the perfect contrast to the silver chronograph sub-dials, reminiscent of motorsport instruments.

The all-around performance watch is powered by the IWC-manufactured calibre 69385, a robust and precise chronograph movement that enables stop time measurements of up to 12 hours. The chronograph function is controlled by a column wheel, an intricate component with two functional levels. The Mercedes-AMG logo is emblazoned on the tinted sapphire crystal case back.

The timepiece is fitted with a black embossed calf leather strap with contrast stitching and folding clasp.