New York City is Michael Kors‘ home and the source of inspiration as a designer. It’s no surprise the fashion designer opened the brand’s largest global store in SoHo,
offering a full range of men’s wear.
The store features multiple milestones for the luxury lifestyle brand: the debut of the men’s collection in the brand’s own retail stores; the first-ever in-store presentation of men’s shoes; an entire floor dedicated to accessories from Michael Kors Collection and MICHAEL Michael Kors, including watches, jewelry, eyewear and fragrance; and the largest selection of MICHAEL Michael Kors ready-to-wear and footwear in the world, with the first dedicated shoe salon in the US.
The new men’s design concept occupies the 4,000-square-foot lower level of the 22,000 -square-foot store. The men’s shop features chevron flooring in gray oak bordered by
white marble, black embossed leather wall coverings, custom-built, polished and blackened stainless steel fixtures with gray smoked mirrors and gray-marble display cases. Black-and-white photography, a Richard Serra painting and custom seating complete the effect.
The ground floor is home to accessories from the brand’s Michael Kors Collection and MICHAEL Michael Kors labels, including handbags, small leather goods, watches, jewelry, beauty, fragrance and the new Luxottica-produced eyewear collection.
The store’s second floor is designed to showcase the largest selection of MICHAEL Michael Kors ready-to-wear and footwear, complete with a spacious shoe salon. The 520 Broadway shoe salon will be among the first retail locations to carry the Michael Kors Jet Set 6, a seasonally updated collection of six essential shoes for women on the go. The Michael Kors Jet Set 6 Collection includes Irving sneakers, Odessa high heels, Kristen kitten heels, metallic jelly sandals, Somerly wedges and Walton ankle boots.
“This is the first opportunity for us to present the men’s collection in a complete format, featuring tailored clothing, shirts, ties, sportswear and accessories, in one of our stores,” says John D. Idol, Chairman and Chief Executive Officer.
“It’s a great platform for the company to build upon its already successful men’s business. We view adding menswear to our existing Lifestyle store format as an opportunity to gauge the potential for an expansion of our retail concept. Retail is the key component of our overall growth strategy, and we are excited to incorporate our growing menswear business into that strategy.”
