Michelin Guide’s first regional U.S. Guide eyes for more food tourists

 

 

 

Michelin Guide California 2019 marks Michelin’s first regional U.S. Guide.

California cuisine is praised not only for the quality of its ingredients but also for chefs’ creativity. Michelin Guide’s power is now amplified with a partnership with Visit California. Michelin’s collaboration combines Visit California’s strength in tourism with Michelin’s 120-plus years of experience in gastronomy’.

Michelin and Visit California revealed an unprecedented expansion of the MICHELIN Guide. In addition to the previously covered San Francisco Bay Area and Wine Country, the new MICHELIN Guide California will include restaurants in greater Los Angeles, Monterey, Orange County, Sacramento, San Diego and Santa Barbara. Michelin will reveal the 2019 star selection in the inaugural California Guide during a special event scheduled in the summer, with the Bib Gourmand selection announced a few days prior.

The expansion recognizes California’s unique blend of laid-back sophistication and its leading role as a culinary powerhouse, a combination that attracts travelers from around the world seeking the tastes and experiences of relaxed luxury. A recent EY study on the impact of the MICHELIN Guide in San Francisco confirmed that the Guide is a source of trust for international tourists and directly contributes to a destination’s economy and food industry.

“The diversity and abundance of dining opportunities here, including an unparalleled array of ethnic dining, women chefs and limitless agricultural bounty, sets California apart from any other destination in the world,” said Visit California President & CEO Caroline Beteta.

California cuisine is famous for access to many of the world’s best farms, food producers and vineyards. According to Gwendal Poullennec, International Director of the MICHELIN Guides, Michelin inspectors “have been impressed with the talent and innovation within the gastronomic community across the state.”