Moncler understood the concept of a successful collaboration very early on compared to most other luxury brands

 

The Selfridges Corner Shop: Moncler House of Genius has a history of harnessing creativity and experimentation.

The Corner Shop at Selfridges London is a global exclusive hub of future-facing ideas, innovative and earth-conscious product, and inspiring creative collaborations curated by Highsnobiety’s David Fischer.

Since 2018, the Italian brand Moncler has built on its Alpine heritage via the game-changing Moncler Genius initiative. Moncler invites designers at the top of their game – the likes of Jonathan Anderson, Simone Rocha, Craig Green and Valentino’s Pierpaolo Piccioli – to challenge how we see both outerwear and the outdoors by creating runway-worthy collections centred around the signature Moncler down jacket.

“The Moncler Genius initiative has, from the very beginning, been a stand-out project in the fashion space. Unique in its approach, unique in its scale…being able to join the project creatively was, of course, a dream come true,” says David Fischer, Highsnobiety’s Founder and a friend of both Selfridges and Moncler.

Fischer has curated the House of Genius space at the Corner Shop at Selfridges London, bringing together the current eight Genius collections alongside exciting new capsules spanning gadgets, upcycled outerwear and customisable jackets.

“Allowing another designer to step into their world of luxury outdoor and to add their interpretation to their garments has worked wonderfully for many years,” says Fischer.

Brought together in the Corner Shop at Selfridges London, the current roster of Moncler Genius collaborators spans vintage-inspired Japanese design through to a London designer reconfiguring how we see menswear: JW Anderson, HYKE, Craig Green and FRGMT Hiroshi Fujiwara’s collections sit alongside Sergio Zambon and Veronica Leoni’s Moncler 1952 Man and Woman collections and the latest Grenoble output by Sandro Mandrino.
Fischer, Founder of Highsnobiety and curator of Moncler House of Genius sums up this unique creative universe: “the idea of creating a community around yourself as a brand – a community of avant-garde designers that by definition expands the reach and horizon of your brand – was truly ‘genius’ at the time and has been wonderfully executed over the years. It created an entire universe around the Moncler brand and turned it from an outdoor brand into a luxury brand in many ways.”

THE HOUSE OF GENIUS ‘SOUVENIR SHOP’

To complement the eight Moncler Genius collections at the Corner Shop, Fischer reached out to an eclectic mix of brands spanning the world of tech, accessories and trainers, inviting them into the world of Moncler Genius.

“I wanted to imagine the perfect Moncler Genius Souvenir Shop,” says Fischer. Hand-knitted jumpers by Canadian brand Kanata, a customised G-Shock watch, an UNO deck and custom-graphic clothing by Advisory Board Crystals nestle together in the Corner Shop alongside designer Chen Peng’s Upcycling capsule that’s made from archival Moncler jackets, limited-edition trainer styles by performance brand HOKA and the City Patch collection: a capsule of globetrotting logo patches that you can use to customise the brand’s down jackets, gilets and beanie hats, which, as Fischer puts it, “add a local spin to represent the places where the collection will show up”. Where to, London, Los Angeles, Seoul or Shanghai?