Neiman Marcus x Vintage Frames Company

 

Vintage Frames has revolutionized the way sunglasses are made by pairing old-world craftsmanship with vibrant lenses. Known for his eccentric style, CEO and founder of Vintage Frames Company, Corey Shapiro has utilized his 20+ years of fashion experience and elite client roster to turn the niche vintage eyewear industry into a mainstream phenomenon by working closely with artists and stylists to revive styles once popular in pop culture.

Neiman Marcus, the Dallas-based premier luxury retailer, announced an exclusive partnership with Canadian-based luxury eyewear brand Vintage Frames Company. Designed specifically for Neiman Marcus, the capsule collection consists of 52 unique pairs of sunglasses ranging from $150 to $600. The partnership will allow customers to personalize their lenses.

The first drop of the capsule collection launched last week at Neiman Marcus Atlanta to kick-off local activations around the big game. Vintage Frames Company offered their lens customization experience. Customers can purchase an additional pair of lenses to be fitted on-site with any purchase from the Neiman Marcus x Vintage Frames capsule collection.

This month, the luxury, multi-branded, omni-channel fashion retailer also introduced the exclusive Ovadia & Sons x Neiman Marcus collaboration.

According to retaildive.com, Neiman Marcus on Tuesday announced a couple of mid-level appointments that hint at a major overhaul of the department store’s customer experience, a phrase that appears in their new titles.

“We are transforming the Neiman Marcus Group into a luxury customer platform – focused on customer engagement across a luxury lifestyle. To do this, we believe innovation starts at the top, and we continue to recruit executives with outstanding performance track records who come from the best in class customer and digital-centric organizations to accelerate our transformation,” said Geoffroy van Raemdonck, Chief Executive Officer, Neiman Marcus Group.