From New Look to New Wave or How Kim Jones’ Dior Collection Redefines Masculine Elegance

“From New Look to New Wave”, Kim Jones fêtes fifth anniversary as Artistic Director with Dior Summer 2024 Men’s Show.

Kim Jones, in his five years as Artistic Director at Dior, has continuously celebrated the essence of exquisite craftsmanship and design. His latest collection not only pays homage to the brand’s rich heritage but also reimagines traditional elements in a modern context. By embracing influences from previous Dior luminaries such as Gianfranco Ferré and Yves Saint Laurent, Jones seamlessly blends masculine and feminine aesthetics, creating a unique fusion that defines Dior menswear.

The collection showcases the reinvention of iconic silhouettes and techniques, where British tailoring traditions intertwine with the artistry of haute couture tailleur for women. The result is a range of relaxed masculine suiting and sweeping coats that exude elegance and sophistication. Dior’s signature codes, like the iconic cannage pattern, Saddle bags, and tweed ensembles, transcend time, becoming a part of contemporary luxury fashion.

Kim Jones also introduces playful elements to the collection, with polos in vibrant colors, leopard prints, and eyewear infused with fluorescent accents. These touches of whimsy add a fanciful twist to the world of luxury menswear. The reinterpretation of the iconic 1995 Lady Dior bag inspires the footwear, featuring heavy-soled loafers adorned with a new circular logo. Additionally, the collection showcases the collaboration with renowned milliner Stephen Jones, who embellishes New Wave beanies with exquisite ‘Ronghua’ velvet flowers meticulously crafted by master artisans in China.

This “New Look to New Wave” collection encapsulates Kim Jones’ ability to push the boundaries of menswear, seamlessly blending heritage with innovation. As he celebrates his fifth anniversary at the helm of Dior, Jones continues to redefine masculine elegance and solidify his position as a visionary in the fashion industry.