A Monogram handbag from the Louis Vuitton Women’s Spring-Summer 2019 Fashion Show by Nicolas Ghesquière. Watch at louisvuitton.com
“Every piece that I designed for this collection, I asked the question: is it powerful for a woman to wear this? Does it give her strength?”
You don’t get to be the designer who closes Paris fashion week without having something to contribute to the cultural conversation. Nicolas Ghesquière, whose collection for Louis Vuitton was staged on a catwalk in one of the elegant internal courtyards of the Louvre, said this show was “about my obsession with empowering women. In the last two months the question of what it means to be a woman has felt so important so, this time around, I wanted to make that the only criteria. There is no other narrative to this collection, no story. It’s just about dressing women to empower them.”
If you have never been to one of Ghesquière’s catwalk shows for Louis Vuitton, try picturing what Coco Chanel might wear to a Star Wars convention, and you start to get the idea. Elite Parisienne travels to space is Ghesquière’s signature aesthetic. “It’s not an armour, it’s more like a shell. It’s architecture, it gives strength.” The silhouette is always neat, as if mindful of economy of space, although the travel theme that dominates the history of Louis Vuitton is more often than not abstract these days: where once it sold steamer trunks, the house now sells miniature suitcases barely larger than a passport, and clutch bags in the shape of spaceships.
In May, parent company LVMH made the unusual step of announcing that Ghesquière, who arrived at Louis Vuitton on a five-year contract in 2013, had signed a new contract to stay as designer. Deals between designers and brands are generally done behind closed doors, so the move amounted to a very public statement of faith in Ghesquière’s vision for Vuitton, which amounts to a modernist, almost sci-fi, take on bourgeois-chic classic silhouettes. Neat jackets, A-line dresses, narrow trousers and fluid dresses are the keystones of a high-fashion look that in turn sprinkle stardust on a robust business in handbags and leather goods.
Louis Vuitton is the world’s biggest luxury brand, generating almost 8bn euros in annual revenue, accounting for the bulk of LVMH profits. For it to be in safe hands is of paramount importance to its owners. The statement that accompanied Ghesquière’s re-signing credited him with “unprecedented” growth in Louis Vuitton womenswear. “He has established a strong, daring Louis Vuitton aesthetic imbued with the spirit of the house and his own sensibility,” said chairman Michael Burke.
The appointment of Virgil Abloh to menswear designer of Louis Vuitton earlier this year was a throw of the dice by LVMH, who are betting on streetwear continuing to dominate men’s fashion. Ghesquière, by contrast, comes from a more traditional background.
Backstage after the show, reporters debated the exact number of male models who had figured in the show – some thought it was two, others counted four. “Actually, you know what? They were all girls, even in the menswear,” said Ghesquière. “That was the point. There was a real ambiguity. Everyone thinks a woman dressed as man gives her power, but it’s more complex than that.”
guardian.co.uk © Guardian News & Media Limited 2010
Published via the Guardian News Feed plugin for WordPress.
