Skin-credible News: Coty Drops the Mic with Orveda’s OmniPotent Concentrate.
Say Hello to Skin Magic: Coty Sprinkles Stardust with Orveda’s OmniPotent Serum.
Coty, the global beauty powerhouse known for its iconic brands, has set its sights on revolutionizing the beauty industry with two groundbreaking unveilings. At a glamorous event held in Cannes at the illustrious Villa Botanica, Coty introduced its latest innovations—a cutting-edge serum under the ultra-premium skincare brand Orveda and a visionary fragrance project, Infiniment Coty Paris.
Dubbed “Coty Protopia,” the event showcased Coty’s vision for empowering bold and creative expressions of beauty. This forward-thinking approach, rooted in the company’s rich heritage, redefines power beauty by integrating groundbreaking innovation, scientific advancements, sustainability, and artistic inspiration.
Sue Y. Nabi, CEO of Coty, expressed the company’s commitment to celebrating diverse expressions of individual beauty and experiences: “At Coty, we firmly believe that no one can control or dictate what is, or is not, beautiful. The future of beauty we strive to create is one anchored in a deep respect for, and commitment to, infinite expressions of individual beauty and experiences.”
The star of the show was Orveda’s revolutionary OmniPotent Concentrate serum—a testament to cutting-edge science and innovation.
Orveda, a pioneer in microbiome and prebiotics skincare, presented this serum as the epitome of scientific advancement in the realms of microbiome and cellular longevity. With vegan, sustainable, and genderless products, Orveda continues to push the boundaries of skincare.
@Orveda OmniPotent Concentrate serum
In addition to its scientific prowess, Orveda demonstrated a unique fusion of art, science, and sustainability by announcing a collaboration with the Azzedine Alaïa Foundation. This partnership aims to sponsor aspiring fashion designers from Africa and Asia, providing them with a platform to explore their unique perceptions of beauty and disrupt conventional notions of style.
Building on its rich fragrance legacy, Coty unveiled Infiniment Coty Paris—an extraordinary fragrance project that embodies the company’s most ambitious undertaking to date. Drawing on over a century of expertise, Coty aims to redefine the fragrance industry, just as Orveda has transformed skincare. This premium collection of fourteen diverse scents, set to launch globally in 2024, represents the epitome of beauty, science, and art.
To celebrate a wide range of modern beauty, Infiniment Coty Paris has partnered with the 1-54 Contemporary African Art Fair. This collaboration showcases innovative works from talented African artists, highlighting the rich cultural tapestry of the continent and providing a global stage for underrepresented contemporary creatives.
The gala event at Villa Botanica treated over 100 VIP guests to a firsthand experience of Orveda’s innovative products and insights from the scientific and creative teams behind these revolutionary creations. Singer-songwriter LP added a special touch with a captivating performance, while Michelin-starred chef Dominique Crenn curated exquisite dinners to tantalize guests’ taste buds.
