Panerai and Brabus expand reach in the worlds of watchmaking and boating

 

Panerai and Brabus launch submersible diving watch called Panerai Submersible S BRABUS Black Ops Edition.

Brabus Shadow Black Ops inspires a new submersible watch by Panerai.

Luxury watchmaker Panerai teams up with high-end tech-luxury brand and tuner Brabus. To celebrate the start of the partnership, Panerai debuts its first-ever skeletonized automatic movement in daring, high-end watches inspired by the design of the Brabus “Shadow Black Ops” series of boats. This collaboration will bring together the luxury brands’ design DNAs and identities in a series of exclusive watch products and expand the reach and visibility of both high-end brands in the worlds of watchmaking and boating.

The natural and fitting first result of this creative, marine-based collaboration between Panerai and BRABUS is the “Panerai Submersible S BRABUS Black Ops Edition (PAM01240)”, a limited edition of Panerai’s longstanding diving instrument, that – as a testimony to both brands’ roots in technology and craftsmanship – is at the same time the first-ever Panerai watch with a skeleton automatic caliber.

The skeleton feature is also enhanced by the addition of the letter S in the name itself, which stands for skeletonized. Black Ops Edition (PAM01240) is the product of 3 years of development, which resulted in features like a patented polarized date display, allowing a view of the date indication only through the opening at 3 o’clock, without covering the mechanics of the skeletonized movement.

The 47mm watch features a unidirectional rotating bezel for the calculation of the immersion time, GMT function, AM/PM indicator and three-day power reserve whose sapphire crystal disk indicator is filled in Super-LumiNova.

“When we speak about partnership, it’s not just about a logo, it extends to the highest levels and smallest details. We offer each other complementary skill sets and synergies in terms of products, sales and key markets. The ideas, materials and technologies of our brands will be a vehicle for developing concepts that are both disruptive and spectacular. All of these elements will come together to create results and added value to the benefit of our clients, in terms of service, retail concepts and calibers.” said Panerai CEO, Jean-Marc Pontroué.

On the Panerai website, the new Panerai Submersible S BRABUS Black Ops Edition timepiece is priced at $46,200. Take a look at the Panerai Submersible Luna Rossa watch created in collaboration with Prada.