Harrods’ world-exclusive collaboration with Paul Smith
For London, 2012 is one of the most exciting years for sport. A lot of sport launches take place in the British Capital. Paul Smith, a lifelong cycling enthusiast, is launching,in partnership with Harrods, a cycling collection and a pop-up store.
Vintage cycle magazines, posters and pictures will provide a backdrop to a selection of Rapha + Paul Smith cycling jerseys, a capsule collection of printed T-shirts and a made-to-order bicycle service. Bright colours, quotes and personal pictures are all featured while key details such as reflective prints offer a contemporary twist.
