The Perfect Solution For Mass-appeal Gifts With A Playful Twist

Pernod Ricard USA Elevates Holiday Gifting with Elegant White Elephant Collection.

Premium spirits and wine leader Pernod Ricard USA is helping consumers take their holiday soirees and gatherings to the next level with an elevated twist on a beloved tradition: the white elephant gift exchange. Underscored by a portfolio of prestige spirits: Avión Reserva 44 Extra Añejo Tequila, Jameson Black Barrel Irish Whiskey, Aberlour 12 Year Scotch, and The Glenlivet 14 Year Old – top-shelf offerings that span all moments of luxury and conviviality (and coveted gifts in the game everyone will want to keep – or steal!) – a new Elegant White Elephant Gift Collection on ReserveBar offers the perfect solution for mass-appeal gifts with a playful twist.

The rules are simple: give, follow your order, and swap for the preferred gift you’ve got your eye on. A traditional White Elephant includes gifts to select from, but an Elegant White Elephant showcases unique gifts that up the ante of the game, inspiring the most steal-worthy gift of the season: a Bespoke Cocktail Trunk created by renowned South African artist Johnathan Shultz.

Widely recognized for an ability to blend precious stones into iconic pieces, the artist notes, “I transformed an already stunning trunk into a work of art to display. I used multiple layers of 23k gold to look like it was poured over the trunk and to give it a flowing smooth look and made a hard metal look and feel soft.”

Serving as the ultimate luxury gift for the most discerning imbibers and art enthusiasts, this one-of-a-kind collectible is valued at $22,000 and includes hand-blown URI Neptune glassware and barware, as well as a 1/10 White Elephant sculpture part of a newly released Gemesis NFT collection created by Schultz. A free mint of his newly released collection also allows the holder to claim a physical diamond.

“I want people to enjoy my work not just because of its beauty, but because it makes them feel good,” says Shultz. “Putting my signature touch on the creative interpretation of the elegant white elephant allows me to share my artistry with people all over the world while elevating one of life’s simple pleasures.”

Bringing the concept to life in New York City, American fashion designer Christian Siriano, alongside Schultz, joined Pernod Ricard USA to host an interactive gift exchange on December 13th at Bar Chrystie at the PUBLIC Hotel. Against the backdrop of prestige cocktails and bespoke art collectibles, Siriano provided elevated gifting hacks, along with festive tips and tricks to help make this the grandest holiday ever.