Piaget turns life on with new Possessions and radiant new location

It all started with a simple turn of a ring.

Piaget’s new Rodeo Drive Boutique is inspired by the luxury jeweler’s Milanese mesh technique that weaves gold threads. Piaget’s immersive 𝒍𝒖𝒙𝒖𝒓𝒚 𝒆𝒙𝒑𝒆𝒓𝒊𝒆𝒏𝒄𝒆 brings together art, music and luxury, with an art series curated by RAD. The first of three installations this year begins with pop artist Alia Penner, her art creates fantastic worlds of hypnotic color and dreaminess, inspired by the 60s and 70s.

This season, Piaget is actively promoting the re-imagined Possession collection.

Since it was created in 1990, Piaget Possession has become an iconic jewellery line that makes the world go round through an ever-growing family of rings, bracelets, earrings and necklaces. This SS 2022 season, versatile novelties come to enrich the iconic Possession collection.

The Possession collection revolves around a movement, a shape, a spin.

A simple and playful twist that allows it to turn life on in a unique and joyful way. An inimitable gesture to remind that style is in the details. More than a collection, Possession is an invitation to freely express our personalities and experience the remarkable. More than a ring, it is a gesture. More than a bracelet, it is a statement. More than a necklace, It is a connection. Both simple and sophisticated, it invites creativity and stands as a rallying sign for a community eager to experience, explore and celebrate while being given a chance to tell its own story with style and sophistication.

Combining the classic beauty of gold with the vivid colours of high-quality stones, Possession invites you to stack, mix, match and be creative. One neck, ten fingers, two wrists and two earlobes… The possibilities are endless. The necklaces can be worn long or short, a vivid blue ring will be a perfect match with a bright green earring. The colors of these ornamental stones have always been very dear to Piaget and pay a beautiful tribute to our precious stones.

For the extended family of Possession faithful’s as well as excited Possession newcomers, this year’s new additions extend the opportunities to play even further. Sapphires, emeralds, and rubies (Sourced according to Piaget’s highly selective standards) bring some colours and light to three new sets. And three new earrings pair the precious glamour of diamonds with the pure beauty of white and rose gold. For the sake of inventiveness, all earrings will be sold individually. Buy one, buy two, buy four!

Let’s celebrate life and stack your memories with Possession. It is a spirit, a celebration, a statement. It is time to TURN LIFE ON.