Pharrell Williams’s debut collection as Men’s Creative Director at Selfridges London.
@Louis Vuitton
Pharrell Williams’s debut Louis Vuitton menswear collection took Paris by storm last June, with its dazzling display of creativity, innovation, and a celebration of the brand’s rich heritage. Now, the multi-hyphenate artist brings his vision to London, transforming Selfridges’ iconic Corner Shop into a vibrant tribute to his debut collection.
Stepping into the Corner Shop, visitors are immersed in a Parisian landscape, complete with a reimagined Pont Neuf bridge adorned with reflective cubes that mimic Louis Vuitton’s iconic Damier print. The ambiance is set by the soulful melodies of Voices of Fire, which reverberate through the arches, creating an atmosphere of both elegance and energy.
The collection itself is a testament to Pharrell’s boundless creativity. His signature pixelated ‘Damoflage’ print takes center stage, reinterpreting the brand’s timeless Damier pattern in a fresh and contemporary way. This innovative pattern adorns a range of garments, from tailored suits and jackets to casual sportswear and accessories.
Pharrell’s signature sense of style is evident throughout the collection, with pieces that seamlessly blend comfort and sophistication. Tailored suits are given a relaxed twist, while leather jackets exude effortless cool. Retro sportswear nods to Pharrell’s love of vintage fashion, while accessories like caps, bags, and shoes complete the look.
The Corner Shop at Selfridges provides an intimate and exclusive setting to experience the collection firsthand. By appointment only, shoppers can browse the curated selection and immerse themselves in the world of Pharrell’s Louis Vuitton.
This immersive experience is a fitting tribute to Pharrell’s debut collection, which has been hailed as a fresh and exciting chapter in Louis Vuitton’s history. With its bold designs, cultural references, and celebration of the brand’s heritage, the collection is sure to appeal to a wide range of Louis Vuitton enthusiasts.
@Louis Vuitton
A Love Letter to Louis Vuitton
Pharrell’s debut collection for Louis Vuitton is more than just a collection of clothes; it’s a love letter to the brand and its rich history. Pharrell has a deep appreciation for Louis Vuitton’s craftsmanship, heritage, and ability to connect with people on a global scale.
“For me, LV means LVERS,” Pharrell explained. “If you appreciate Louis Vuitton, you’re a lover of the curation.”
This love for the brand is evident in every aspect of the collection. Pharrell has carefully selected fabrics, finishes, and details that reflect Louis Vuitton’s commitment to quality and innovation. He has also drawn inspiration from the brand’s archives, incorporating elements from iconic pieces into his own designs.
A New Era for Louis Vuitton
Pharrell’s appointment as Louis Vuitton’s Men’s Creative Director marks a new era for the brand. With his fresh perspective and creative vision, Pharrell is sure to bring Louis Vuitton to a new level of global recognition.
“I’m choosing to shine a light back on this city, these people, all my friends here, who have kept me lifted at this time,” Pharrell said.
@Louis Vuitton
@Louis Vuitton
