Potential Has No Age: Anne Hathaway For Vital Perfection

SHISEIDO Celebrates Anne Hathaway as VITAL PERFECTION Brand Ambassador New York City.

In the heart of the city that never sleeps, the world of luxury beauty and Hollywood glamour converged as SHISEIDO celebrated the appointment of Anne Hathaway as the radiant new face of VITAL PERFECTION, the brand’s leading age-defying skincare line. With a legacy of 15 unique products, VITAL PERFECTION is fueled by pioneering research, unlocking the inner potential of your skin to reveal timeless beauty.

In a city as iconic as New York, the brand’s relationship with Anne Hathaway began, marking the start of an inspiring journey. Anne’s collaboration with SHISEIDO was a creative process that led to the crafting of VITAL PERFECTION’s unique expression. Echo Lo, Vice President of brand SHISEIDO, emphasized that “potential has no age,” highlighting the universal truth that the brand’s groundbreaking technologies and formulations aim to harness the skin’s innate capabilities by nourishing, protecting, and harmonizing.

The celebratory event, held in New York City, brought together 150 distinguished friends of the brand. The gathering featured notable personalities including the master of ceremony, food, and lifestyle author Candice Kumai, the fashion and beauty expert Jenna Rennert, Miss Universe 2016 Iris Mittenae, Italian actress Francesca Chillemi, Brazilian fashion icon Silvia Braz, Singaporean Actress Sheila Sim, and more. The evening was set against the timeless elegance of gold, providing an exclusive opportunity for guests to connect with Anne Hathaway herself.

Anne Hathaway, SHISEIDO VITAL PERFECTION Global Ambassador, shared her appreciation for VITAL PERFECTION’s approach, emphasizing its ability to work in harmony with the body. She praised the brand’s research that taps into networks promoting nutrient flow, nourishing the skin naturally, efficiently, and effectively. Hathaway admired VITAL PERFECTION’s philosophy, which seamlessly combines simple elegance, complex tradition, and timeless knowledge to create a balanced and nuanced approach to skincare.

But what sets VITAL PERFECTION apart is its dedication to scientific research. Over decades of commitment, it has delved deeper into the realm of age-defying products, focusing on harmonizing with the skin’s natural processes to unlock its true potential.

One standout product in the VITAL PERFECTION lineup is the Intensive WrinkleSpot Treatment, which features Pure Retinol. This groundbreaking formulation is designed to visibly reduce deep wrinkles and dark spots within just one week. SHISEIDO’s unique approach safeguards the potency of Pure Retinol, preventing degradation and ensuring that your skin receives the highest levels of this potent ingredient.

Another remarkable addition to the VITAL PERFECTION family is the LiftDefine Radiance Night Concentrate. Developed through extensive research, this product targets sagging skin with LiftDynamic 4D technology, enhancing the jawline’s appearance while you sleep.