Prada Continues To Invest in The High-End Pastry Sector

Prada Group announces the reopening of Caffè Principe in Forte dei Marmi, in Tuscany, a project that focuses on promoting the local region and the Italian traditions. This operation marks the continuation of the Group’s commitment to the high-end pastry sector which began 9 years ago with the acquisition of Marchesi 1824.

In an exciting move that highlights their commitment to promoting local culture and Italian traditions, the Prada Group has recently announced the reopening of Caffè Principe in Forte dei Marmi, Tuscany. This venture comes as a natural extension of their dedication to the high-end pastry sector, which was first demonstrated with their acquisition of Marchesi 1824 nine years ago.

Situated on the bustling Via Giosuè Carducci, Caffè Principe holds a special place in the hearts of both locals and visitors to the exquisite seaside resort of Versilia. Next to the Prada Donna boutique, this iconic pastry shop has long served as a vibrant meeting point for city dwellers and vacationers alike.

Prada Group’s meticulous attention to preserving and rejuvenating the historic Italian café’s identity sets a new standard for the restoration of cultural landmarks. The spaces have been thoughtfully restored and restructured to honor the establishment’s heritage while injecting new life into its premises.

The ambitious restoration project was carried out in collaboration with esteemed Florentine architect Michele Bonan, renowned for his ability to breathe new life into timeless places. Through painstaking research and attention to detail, the team has managed to recapture the spirit of the café’s golden age during the 1950s.

Every element, from the charming chandeliers to the inviting outdoor seating, Formica tables, and wicker armchairs, has been carefully recreated to resemble the original aesthetics of Caffè Principe. This commitment to authenticity underscores the Prada Group’s dedication to preserving the rich history of the café while catering to modern sensibilities.

Acquired as of June 1st by Marchesi 1824, the renowned pastry brand within the Prada Group, Caffè Principe’s name will remain unchanged, symbolizing its enduring legacy in the world of gastronomy and hospitality in the local area.

With this revival, Prada Group aims to pay homage to an extraordinary Italian heritage, allowing visitors to savor the delights of the past while reveling in the present.

The reopening of Caffè Principe not only serves as a culinary delight but also as a celebration of Italian culture and traditions. As the Group continues its journey in the high-end pastry sector, their dedication to preserving and promoting local heritage showcases their commitment to creating meaningful culinary experiences for patrons from around the world.

For locals and tourists alike, the reopening of Caffè Principe is a cause for celebration, as they can once again immerse themselves in the captivating ambiance of a historical café that stands as a testament to Italy’s rich culinary history. Whether indulging in delectable pastries or sipping on a finely brewed espresso, visitors are sure to leave with cherished memories of a truly authentic Italian experience.

In a world where cultural heritage is increasingly valued and preserved, Prada Group’s revitalization of Caffè Principe in Forte dei Marmi sets a shining example of how the fusion of tradition and modernity can create an extraordinary gastronomic journey. As gourmet enthusiasts, we eagerly await the moment to savor the delights and immerse ourselves in the essence of Italian traditions within this storied pastry haven.