Prada Spirit Premieres at Galaxy Macau. images: galaxymacau
Just in time for the Chinese New Year, Galaxy Macau and Prada introduced a new retail project ‘Prada Spirit’ from now until 28 February 2018, following the success of the ‘Prada Station’ Pop-up, an imaginary railway station presented in December and January. Representing a new step forward in the exploration of alternative shopping experiences, ‘Prada Spirit’ offers exclusive products in a unique concept location, giving shoppers an opportunity to share and socialise in a relaxed and luxurious atmosphere.
Premiere at Pearl Lobby and Opal Lobby of The Promenade Shops of the Galaxy Macau, the city’s luxury retail destination for fashion and café society, ‘Prada Spirit‘ will travel to other major cities in Asia, including Beijing, Shanghai, Hong Kong, Taipei, Singapore and Seoul.
The idea of ‘Prada Spirit’ is a typical Italian traditional café, where it displays an exclusive collection of leather bags and accessories. Luxuriate on the red velvet sofas and small tables at ‘Prada Spirit’ while browsing the “Product Menu”. Shoppers can also admire and enjoy the unique bar setup and the wall-chandelier, designed with a sequence of multi-faceted Perspex blades that captures the festive spirit of the Chinese New Year.
Visit the premiere of ‘Prada Spirit’ (20 January – 28 February) at The Promenade Shops, Galaxy Macau to explore some of the exclusive products, available nowhere else in the world.
For the recent Christmas holidays, Prada presented an imaginary railway station at The Promenade Shops at Galaxy Macau.
This project – here inaugurated for the first time – offered customers the chance to acquire exclusive products which are chosen for each leg of the journey and presented inside this original installation.
The pop-up was designed as a dream-like container, drawing inspiration from the luxury brand and its fundamental codes, such as travel and modernity.
The concept was a reconstruction of a portion of an ideal train in which the various target aesthetic themes were combined in a single design. The exterior was a metal shell reminiscent of the American Streamliners of the ‘30s and ‘50s. The interior featured walls covered in floral-patterned red silk brocade to create a luxurious, romantic look. The setting was completed by the iconic black-and-white chequered floor which characterises Prada stores around the world since 1913.
