The Rabbit Rides a Vespa 946 Special Edition

Vespa 946 Celebrates its Anniversary With a Special Edition Dedicated to the Year of the Rabbit.

This is the first Vespa collection of a series which will encompass 12 years. Limited and numbered, it will bring back the iconography of the lunar calendar.

The beginning of a new lunar year brings us not only the enthusiasm of rebirth and the joy of spring, but also the iconography of a new animal for the horoscope to reference. January 22nd, 2023 welcomes the year of the rabbit, a symbol and omen of peacefulness, well-being and respect for the past.

The Vespa 946 10° Anniversario, dedicated to the year of the rabbit, is issued in a limited and numbered series of 1,000. This will be only the first stage of an important project that will span the next 12 years and which will see the introduction of a new annual edition each year, inspired by the lunar horoscope animal of that year.

Since its debut in 2013, the Vespa 946 has established itself as the archetype of the Vespa of tomorrow, which interprets the values that have made Vespa a global icon while injecting it with a contemporary spirit and a forward facing attitude. It is an Italian-made masterpiece, which has now become a real collector’s item, taking shape in a dedicated production line that is more like a haute couture atelier than anything else. This special version is issued in a reworking of the classic Vespa green, to symbolize the love of fun, light-heartedness, and nature typical of those born under this sign. The stylized silhouette of a rabbit peeps out on the body.

All the details of the Vespa 946 10° Anniversario are made in a refined burnished finish with warm reflections, while the double-upholstered saddle is black with burnished stitching and is sewn by hand with needle and thread, as are the handgrips.

In 2022, The Piaggio Group has consolidated its position as top European and Italian two-wheeler group.

At 30 September 2022, the Group had sold 490,400 vehicles all over the world (including 410,000 two-wheeled vehicles), recording a turnover of €1,626.9 million and net profits of €70.9 million, the highest values ever in the reference period. In the first months of 2022, the Piaggio Group confirmed and consolidated its leadership in Europe in the scooter segment with a share of 23.5% and it further reinforced its position in the North American scooter market, reaching a share of 34.9%.

The scooter sector increased to double digits in global sales, driven particularly by the Vespa brand, which recorded turnover increasing to double digits and the record sales volume for the period, and by the Aprilia brand scooters.

The motorcycle segment was also extremely positive: both Aprilia and Moto Guzzi filed record sales in the first nine months of the year with the highest ever volumes and profits, thanks in part to the significant popularity of the new Aprilia 660 units (RS, Tuono and Tuareg) and the Moto Guzzi V7 and V85 TT.

For 2023, the Piaggio Group introduces a range of new models with all its brands:

Aprilia RS 660 Extrema
Aprilia ELECTRICa Project
Moto Guzzi V100 Mandello
Moto Guzzi V9 Bobber Special Edition
Moto Guzzi V7 Stone Special Edition
Piaggio 1 MY23
Vespa Gts
Vespa Gtv
Vespa Primavera Color Vibe
Vespa 946 10° Anniversario.

At the end of November, The Piaggio Group and Foton Motor Group signed a general agreement for joint development of a new electrically powered light commercial vehicle.