True luxury encompasses not only a product’s beauty and quality, but how it was made and how it will endure – Ralph Lauren
@Ralph Lauren Cradle to Cradle (C2C) Certified Gold Cashmere Sweater
Ralph Lauren Reimagines Timeless Luxury With First-of-its-Kind Cradle to Cradle Certified Gold Cashmere Sweater.
Ralph Lauren Corporation introduced The Cradle to Cradle (C2C) Certified Gold Cashmere Sweater, an iconic product made to be worn, loved and live on responsibly for generations to come. Available in Men’s Purple Label and Women’s Collection brands, the first-of-its-kind luxury sweater is the first of five iconic Ralph Lauren products that the Company has committed to have C2C Certified by 2025.
Woven from fine cashmere fibers, dyed in rich hues and featuring a transformed signature label cut from organic cotton, the C2C Certified Gold Cashmere Sweater was analyzed through a multi-step certification process with the Cradle to Cradle Products Innovation Institute, a non-profit that has set the global standard for products that are safe, circular and made responsibly. The C2C Certified Gold crewneck sweater is set to replace the original icon, and the certification will be expanded to include additional cashmere styles.
“The kind of luxury we stand for at Ralph Lauren has always been about timelessness, authenticity and a life well-lived,” said Katie Ioanilli, Chief Global Impact and Communications Officer. “Today more than ever, we believe true luxury encompasses not only a product’s beauty and quality, but how it was made and how it will endure. That’s why we’ve created the industry’s first-ever Cradle to Cradle Certified luxury cashmere product, with plans to deliver four more verified icons by 2025.”
Developed as part of the Cradle to Cradle certification process, Ralph Lauren also launched today its Cashmere Recycling Program for 100% cashmere in partnership with Re-Verso, a leading textile production company that bridges science and technology to create a circular economy manufacturing system for high-quality wool and cashmere. The program, initially available in North America and Europe, allows consumers to ship their 100% cashmere items – from any brand – to Re-Verso™ in Prato, Italy to be recycled.
The C2C Certified Gold cashmere sweater will be highlighted in a multi-media consumer marketing campaign featuring models Andreea Diaconu and Simon Nessman, a real-life couple who have a personal commitment to preserving and protecting the environment. The campaign will be shared across Ralph Lauren social channels and RalphLauren.com, where consumers will find more information about the sweater, recycling program and the Company’s efforts to support a circular economy.
@Ralph Lauren
