Ralph Lauren is introducing made-to-order polo

 

Ralph Lauren reimagines its most celebrated product with a revolutionary new addition to the Create-Your-Own customization program: Introducing The Made-to-Order Polo, the ultimate expression of the iconic Polo shirt.

With Polo Ralph Lauren’s new high-end program, you can customize everything down to the size and color of the pony logo.

First introduced by Ralph Lauren in 1972, the Polo shirt is a signature pillar of Polo Ralph Lauren Style. With 32 colors to choose from, there is a shade for everyone.

The Made-to-Order Polo is the company’s latest offering using its on-demand manufacturing model—with no pre-made inventory, every product is individually created per each customer’s unique specifications. The Polo is crafted with flat-knit technology for a soft feel and a luxurious drape and is available in six designs and 24 color
combinations.

Ralph Lauren’s fans can create hundreds of designs by choosing the color or color-block of the body, sleeves and
collar; and can customize the sleeve with letters, words or initials through a digitally integrated experience. Graphic designs, additional customization options, logos and limited editions will be available in the coming months with programmed releases throughout the year.

This new program has both immediate and long-term benefits, including reducing product inventory, allowing for rapid fulfillment and agility in meeting consumer desires and taste, eliminating the need for markdowns. Unlike traditional cut-and-sew production methods, where patterns are cut from yardage and assembled, each Made-to-Order Polo is knit on demand with the panel pieces coming directly off the knitting machine knit to size, resulting in minimal material wastage.

Ralph Lauren Collaborates on product capsules with several teams, including the Yankees, Dodgers, Cubs and Cardinals.

Ralph Lauren Corporation announced a partnership with Major League Baseball (MLB), designing three special
collections in collaboration with some of baseball’s most iconic teams. Celebrating the rich heritage of America’s
favorite pastime, the first capsule will include the New York Yankees, Los Angeles Dodgers, Chicago Cubs
and St. Louis Cardinals. The collections will later expand to incorporate additional teams, including the Boston
Red Sox.

This summer, the first multi-team capsule will feature Polo shirts, satin jackets that are inspired by what Mr. Lauren wore throwing out the first pitch, fleece sweatshirts and New Era caps in team colorways for adults and children. Additionally, classic Ralph Lauren colors have been integrated into the collection, such as red/navy and green/white for the Yankees, green/blue for the Cubs and green/white for the Dodgers and Cardinals, along with
special team-themed Polo Bear Polo shirts and crewneck sweatshirts.

The partnership will come to life in unique ways, leading with a digital-first global campaign inspired by vintage
baseball cards, accompanied by outdoor wallscapes and artist murals in key cities. Additionally, the Ralph’s Airstream will go on a cross-country tour, making stops in select locations from New York City to Chicago’s
Gallagher Way, and will offer ballpark-themed food and beverage options.