Range Rover Fifty is as peerless and relevant today as it was in 1970

 

 

Range Rover Fifty Limited Edition celebrates half a century of the original luxury 4×4.

Its compelling blend of design, refinement and engineering innovation has ensured its place as the benchmark for all luxury SUVs. It has crossed the notoriously impassable ‘Darien Gap,’ was the first vehicle to ever be displayed at the Louvre Museum in Paris, and has even won the Paris-Dakar rally – twice.

Range Rover was the original luxury 4×4; half a century after it made its global debut, it remains the benchmark for design, refinement and engineering innovation. The automotive company celebrates half a century with a special edition Range Rover Fifty model. Limited to 1,970 units globally to mark the 1970 birth year of this iconic model, options include three heritage colours from Land Rover Special Vehicle Operations.

The original luxury SUV has defined the market since 17 June 1970 and, five decades on, the Range Rover has evolved to become a family of capable luxury vehicles.

“In the world of luxury vehicles, the Range Rover has always stood apart as peerless and enduring. Its unique and pioneering sensibilities together with an unrivalled engineering approach have been the intrinsic values which our customers have admired since the first of the breed was revealed in 1970,” – LAND ROVER CHIEF CREATIVE OFFICER PROF GERRY MCGOVERN OBE.

Over its 50 year lifespan, the Range Rover has achieved many world firsts and completed numerous impressive feats. It was the first SUV to feature a permanent 4WD system when it was launched, and in 1989 was the world’s first 4×4 to be fitted with ABS anti-lock brakes. Later in 1992 it became the world’s first 4×4 to be fitted with electronic traction control (ETC) and automatic electronic air suspension – ensuring the refined driving feel Range Rover is so famous for, both on and off-road. In 2012, the latest generation Range Rover became the world’s first SUV to feature an all-aluminium lightweight construction, making it lighter, stronger and more efficient.

With its clamshell bonnet, distinctive floating roof, split tailgate and trademark front fender vents, the Range Rover of today can still trace its roots back to the 1970 original. In its golden anniversary year it is now the most efficient, connected, luxurious and capable yet.

Building on the luxuriously appointed Autobiography, the Range Rover Fifty features a number of bespoke exterior accents in Auric Atlas as well as two unique 22-inch wheels. The badging features a ‘Fifty’ script created personally by Prof Gerry McGovern OBE, Land Rover’s Chief Creative Officer, which will appear on the exterior of the vehicle and throughout the interior on the unique “1 of 1970” centre console commissioning plaque, headrests, dashboard and illuminated treadplates.

The Range Rover Fifty will be available in both standard and long wheelbase body designs with customers able to choose from four carefully curated exterior colours; Carpathian Grey, Rosello Red, Aruba, and Santorini Black. In extremely limited numbers, Land Rover Special Vehicle Operations is also offering the Range Rover Fifty in one of three Heritage exterior solid paints reproduced from the original Range Rover paint palette; Tuscan Blue, Bahama Gold and Davos White. A range of powertrain options will be available; petrol, diesel and even a plug-in hybrid P400e version.