Revving up the Style Quotient: Bugatti Unveils All-New Eyewear Collection

Bugatti and legendary designer, Larry Sands, have once again created a masterpiece, this time with the new Collection Two. Inspired by a rich and incomparable heritage that intersects between high-performance, exquisite luxury and innovative designs, Bugatti’s second collection of daring eyewear, made its debut at the 2023 SILMO show in Paris.

Capturing the very essence of Bugatti, Collection Two embodies sleek lines, bold contours and intricate detailing that echo the brand’s unwavering dedication to excellence and precision engineering.

The mesmerizing marriage of Bugatti’s engineering brilliance and Larry Sands’ legendary design prowess has given birth to an eyewear collection that is nothing short of breathtaking. Say hello to Bugatti Eyewear Collection Two.

Drawing inspiration from a storied heritage intertwined with high-performance, opulent luxury, and avant-garde design, Collection Two is a testament to Bugatti’s unwavering commitment to excellence. It’s no coincidence that this dazzling eyewear range was unveiled at the prestigious SILMO show in Paris, a global hotspot for optical professionals, fashion aficionados, and industry trailblazers.

Collection Two, the successor to the already-acclaimed Collection One, boasts a breathtaking lineup of 16 meticulously crafted eyewear styles. Each pair embodies the very essence of Bugatti, with sleek lines, bold contours, and intricate details that pay homage to the brand’s performance-defining hyper sports cars.

The collection features unmistakable signatures of the brand, from the iconic red macaron emblem to precision laser-cut radiator grill patterning, the famous ‘EB’ logo, and Ettore Bugatti’s own distinctive signature. It’s like wearing a piece of Bugatti’s storied history right on your face.

But what truly sets Collection Two apart is the use of luxury materials.

The eyewear pieces are crafted with the utmost precision, featuring 925 sterling silver, carbon fiber, macassar ebony with mother of pearl inlays, grade 5 titanium, 18K gold, and black palladium accents. Each piece is a masterpiece in its own right, a harmonious blend of Bugatti’s unparalleled engineering precision and Larry Sands’ artistic vision.

Wiebke Ståhl, Managing Director of Bugatti International, remarked, “The Bugatti Eyewear Collection Two is a showcase of innovation with cutting-edge design, raising the bar in the eyewear industry. This new set of eyewear pieces has been carefully curated with Larry Sands to progress and complement the impact of the Bugatti Eyewear Collection One. This new collection is simply incomparable, capturing the vast rich essence of Bugatti automobiles.”

Larry Sands himself added, “Our first collection was just the beginning. With twice as many styles, Bugatti Eyewear Collection Two really has something for everyone.” His excitement and passion for this project are palpable, and it’s clear that this collection is a labor of love.