In the world of high society sport, few things say “you’ve arrived” like a game of tennis — but Four Seasons, never one to settle for the ordinary, has lobbed the leisure game into the realm of rarefied experience. Introducing The Road to The Giorgio Armani Tennis Classic — a globe-trotting, coach-led, luxury-drenched tennis tournament that lands not just on courts, but in couture.
Forget your average club league. This is an invitation-only doubles series played out in a string of Four Seasons’ most swoon-worthy resorts, culminating on the hallowed grass of London’s Hurlingham Club — that silk-gloved shrine to understated British sophistication with a 25-year waiting list and more heritage than Centre Court itself.
photo: @Four Seasons Presents The Road to The Giorgio Armani Tennis Classic. Champion coach, Goran Ivanišević
What makes this partnership genuinely ace? The collab melds the meticulous elegance of Giorgio Armani with the intuitive opulence of Four Seasons. And to sweeten the serve? Each tournament is led by tennis royalty. We’re talking Juan Martín del Potro in the Bahamas. Venus Williams in Palm Beach. Jo-Wilfried Tsonga on the Côte d’Azur. And Goran Ivanišević — yes, the big-serving, racket-tossing, Wimbledon-winning Croatian legend — at Four Seasons Hotel Hampshire, presiding over play in a setting that looks like it’s been plucked from a Jane Austen fever dream.
And while the aesthetic may whisper Downton Abbey with better lighting, the level of play is no garden party. Players are trained by the champs themselves and then thrown into a genteel-yet-glamorous gladiator-style showdown, bracket by bracket, until the victors head to the Armani-anchored finals at Hurlingham from June 26–28, 2025.
“Partnering with Giorgio Armani blends world-class hospitality, sport and style,” says Marc Speichert, EVP at Four Seasons, in a statement that could easily double as this summer’s high-society mantra.
Indeed, The Road to The Giorgio Armani Tennis Classic is as much about the journey as the forehand. Each location promises an immersive blend of wellness, cuisine, culture and – naturally – style. Whether it’s the Versailles-inspired gardens of Paradise Island, the Mediterranean chic of Cap-Ferrat, or the serenity of Palm Beach’s golden hour, this is tennis as a lifestyle statement.
But beneath the polished press releases and hand-stitched polos, there’s a subtle flex: Four Seasons and Armani are nudging the tennis world — and its affluent fanbase — toward a softer, more sensorial luxury. Less about screaming endorsements and more about crafted moments. Less Wimbledon Centre Court, more Hurlingham hush and rosé on the veranda.
And while this may be billed as a tournament, let’s not kid ourselves. It’s theatre. It’s heritage. It’s curated movement in monogrammed whites. And for the lucky few — it’s the matchpoint between sport, style, and the ultimate social status symbol: time well spent in exquisite places, doing beautiful things.
Game. Set. Matcha martinis, anyone?
