Rolls-Royce opens showroom with largest customer configuration lounge in the world
Rolls-Royce Motor Cars opened its largest Rolls-Royce showroom in North America, located in Jericho, Long Island. The facility, which spans more than 9,200 square feet includes room to display more than a dozen of the ultra-luxury automobiles.
The new showroom will be the first to feature Rolls-Royce’s largest customer configuration lounge in the world, which will allow prospective customers to browse thousands of leather, color and trim samples. The mold-breaking trend in dealerships will feature a café, ultra modern meeting spaces with floor to ceiling glass walls and an outdoor terrace.
“With an unlimited number of color, trim and other Bespoke options available, the purchase of a Rolls-Royce is a very personal and individual process,” said Rolls-Royce Motor Cars Long Island Dealer Principal, Antoine Dominic. “We wanted to create an environment where prospective buyers from Long Island and all over the tri-state area feel comfortable and are provided with first-class service from beginning to end.”
Rolls-Royce Motor Cars Long Island opens a few months prior to the arrival of the latest model, Phantom Series II, which goes on sale this September. Phantom Series II marks the first significant improvements to Phantom since 2003 and features several technological upgrades.
Rolls-Royce Motor Cars Long Island joins the select group of thirty-seven Rolls-Royce showrooms in North America and is the second new showroom to open in the U.S. this year following Rolls-Royce of Tampa Bay in January. In 2011, the automaker added Rolls-Royce Motor Cars Austin, Rolls-Royce Motor Cars Montreal and Rolls-Royce Motor Cars Gold Coast in
Chicago.
Rolls-Royce sales rose 31% worldwide in 2011 to 3,538 vehicles, an all-time record for the 108-year-old automaker.
