Saks Launches Second Year of Emerging Designer Accelerator Program, The New Wave

The program supports the growth of up-and-coming brands and emphasizes BIPOC voices.

Saks, the premier digital platform for luxury fashion, has launched the second year of its emerging designer accelerator program, The New Wave, presented by Mastercard. This year’s program features eight new-to-Saks brands, including Claude Kameni, KEEYAHRI, Ludovic de Saint Sernin, Nalebe, SUNNI SUNNI, Undra Celeste, Who Decides War and Zeynep Arcay.

To celebrate the second year of The New Wave at Saks, the company will feature participating designers in a robust marketing campaign across its digital channels and in a special window installation at the Saks Fifth Avenue New York flagship on display now through Tuesday, October 11.

This year’s program features eight new-to-Saks brands, including Claude Kameni (pictured above), KEEYAHRI, Ludovic de Saint Sernin, Nalebe (pictured above), SUNNI SUNNI, Undra Celeste, Who Decides War and Zeynep Arcay.

The New Wave program develops and supports high-potential independent brands in accelerating their growth at Saks, and ultimately across the greater fashion industry. This year, participating designers were sourced from all categories, including women’s, men’s and gender-fluid ready-to-wear, shoes and accessories. Participants were identified by the Saks leadership team as brands that possess significant growth potential and would benefit from additional support to scale their businesses.

The program also aims to amplify BIPOC voices and furthers Saks’ commitment to increasing representation in its merchandise assortment. This year, six of the eight participating brands are Black-owned businesses, and Saks has ensured that at least half of the program participants will be BIPOC brands each year.

“We are excited to continue using our platform to uplift emerging brands and support BIPOC designers,” noted Tracy Margolies, Chief Merchandising Officer, Saks. “This incredible program provides a unique opportunity for up-and-coming designers to accelerate their growth at Saks and across the fashion industry. At the same time, it furthers our commitment to increasing representation in our assortment and delivering fresh, compelling fashion to our customers.”

2022 PROGRAM OVERVIEW

This year’s New Wave program includes:

Onboarding bootcamp at Saks’ corporate headquarters in New York City.

Cross-functional advisory sessions with leaders from key areas across the Saks business, including merchandising, marketing, public relations and business operations.

Mentoring sessions with industry experts, including designer Joseph Altuzarra, Harlem’s Fashion Row’s Founder and CEO Brandice Daniel, and Executive Vice President at Purple PR, Andrew Lister.

Roundtable discussion with NBA All-Star, entrepreneur, investor and Saks board member James Harden on entrepreneurship and style.

Small business workshops and consulting led by program partners including Launch Collective, NuORDER by Lightspeed and SKYPAD.

Deskside meetings with Vogue editors and access to professional development through the CFDA.

Opportunity to receive a $10,000 grant to support business operations and growth.

2022 PROGRAM PARTNERS

For the second year in a row, Mastercard is the presenting sponsor of The New Wave program. Mastercard will provide participating designers with Digital Doors Toolkits, including exclusive tools and resources to help small businesses digitally transform, as well as one-on-one mentorship on digital enablement. This partnership builds on Mastercard’s sustained commitment to build a more inclusive digital economy and to help close the racial wealth and opportunity gap for Black communities.

This year, United Airlines is also taking part in The New Wave program. United hosted a competition for this year’s participants to design the refreshed Saks Fifth Avenue day blanket that will appear on board United flights in United premium cabins from April 1, 2023 through December 31, 2023. Following review by leadership teams at Saks and United, Claude Kameni was selected as the winner of the design competition. In addition to her design being featured on board United flights, Claude will receive a $10,000 travel grant and a $10,000 monetary grant for design services from United.