How Salvatore Ferragamo wants to reach new, younger audiences online

FARFETCH AND SALVATORE FERRAGAMO ANNOUNCE GLOBAL STRATEGIC PARTNERSHIP.

@FARFETCH and @Ferragamo share a vision of the convergence of luxury retail centred on quality, innovation and client experiences, powered by strong and differentiated technological solutions.

Salvatore Ferragamo creates new engaging shopping experiences in conversation with a global Millennial and Gen Z luxury audience.

Farfetch, the leading global platform for the luxury fashion industry, and Salvatore Ferragamo, a leader in the luxury fashion industry, announced a global strategic partnership. The commercial deal will see the two companies engage in an integrated partnership that will allow Ferragamo to boost its digital innovation capabilities by leveraging the full breadth of FARFETCH’s high-end platform.

Leveraging the power of the FARFETCH technology platform will enable Ferragamo to power its digital and omnichannel strategy using FARFETCH Platform Solutions.

@Ferragamo will reinforce its omnichannel retail strategy through the integration of its luxury e-commerce using FARFETCH Platform Solutions, while also exploring FARFETCH Future Retail innovations

The partnership will involve leveraging FARFETCH’s global audience reach through strengthening Ferragamo’s presence on the FARFETCH Marketplace, as well as utilising FARFETCH’s Media Solutions to deliver engaging digital experiences for a younger, and global audience.

“We are absolutely delighted to be working with Ferragamo on their digital transformation. This partnership capitalises on all of FARFETCH’s strengths as the global platform for the luxury industry and taps into our vision for Luxury New Retail. Ferragamo has a wonderful heritage of creativity and craftsmanship and I am hugely excited about the opportunity to take it to a unique new audience globally. Ferragamo’s outstanding product and creativity, coupled with our marketing capabilities and innovative digital experiences will captivate that audience while our media and technology platform capabilities power Ferragamo’s digital ecosystem.” – José Neves, Founder, Chairman and CEO, FARFETCH.

“FARFETCH is the leading digital platform in luxury fashion and represents the ideal partner to further boost Ferragamo’s omnichannel innovation, fuelling our plans to reach new, younger audiences and accelerate our growth.” – Marco Gobbetti, CEO, Salvatore Ferragamo.