Bonne Étoile: Baby Dior and Francis Kurkdjian Craft a Fragrant Ode to Childhood Elegance.
Childhood has always held a very special place in the world of @Dior. The @Baby Dior line first appeared in 1967, inspired by celebrated couturier Christian Dior’s memories of his early years in Granville, as well as outfits he designed for children of close friends.
Baby Dior unveils “Bonne Étoile” by Francis Kurkdjian, a new eau de senteur for children.
In the enchanting realm of childhood, Baby Dior continues its legacy of sophistication with the introduction of “Bonne Étoile,” a captivating eau de senteur crafted in collaboration with Francis Kurkdjian, the Director of Perfume Creation for Parfums Christian Dior. This aromatic journey is not just a fragrance but a poetic ode to Christian Dior’s vision of tender childhood magic.
Since its inception in 1967, the Baby Dior line has been an embodiment of elegance and reminiscence. Inspired by Christian Dior’s cherished memories and his designs for the children of close friends, the line holds a unique place in the world of luxury. Cordélia de Castellane, the Artistic Director for Baby Dior collections since 2012, envisioned a new olfactory experience for the brand, leading to the creation of “Bonne Étoile.”
Francis Kurkdjian, known for his olfactory mastery, describes the fragrance as an instinctive smile.
Steering away from the conventional orange blossom associated with childhood scents in France, he opted for a comforting blend of pear, rosy and green, harmonized with eglantine and enveloped in soft, cottony, protective musk notes. “Bonne Étoile” is envisioned as a creamy candy that delicately melts, creating a sensory experience reminiscent of childhood sweetness.
This fragrance, formulated without alcohol, boasts a remarkable 98% natural origin ingredients, aligning perfectly with Baby Dior’s commitment to gentle care for delicate skin. “Bonne Étoile” extends beyond a mere fragrance, offering a complete collection of products for babies, including La Mousse très fondante, Le Lait très tendre, and L’Eau très fraîche, each indulging delicate skin with natural goodness.
The bottles that cradle these exquisite scents are adorned in a luminous toile de Jouy, a fabric specially crafted for this occasion by Cordélia de Castellane. This intricate touch reflects the brand’s dedication to elegance and attention to detail.
In this harmonious blend of fragrance and the tender world of childhood, Baby Dior not only introduces a luxurious sensory experience but also reconnects with Christian Dior’s aspiration to encapsulate the gentle scent of childhood magic. “Bonne Étoile” emerges as a fragrant masterpiece, a timeless addition to the legacy of Baby Dior’s sophisticated offerings.
@Baby Dior unveils “Bonne Étoile” by Francis Kurkdjian, a new eau de senteur for children.
