Schiaparelli Opens First West Coast location

Neiman Marcus Opens Exclusive Schiaparelli Boutique in Beverly Hills Store.

Neiman Marcus, in partnership with the French Maison, opens Schiaparelli’s first West Coast location in the luxury retailer’s Beverly Hills store.

In a move that is set to make waves in the world of high-end fashion, Neiman Marcus has partnered with the prestigious French Maison, Schiaparelli, to open the first West Coast location of the iconic brand in Neiman Marcus’ Beverly Hills store. This permanent boutique marks an exciting expansion of Neiman Marcus Group’s (NMG) exclusive partnership with Schiaparelli, which already includes dedicated spaces in Neiman Marcus’ flagship store in Downtown Dallas and Bergdorf Goodman in New York City. The addition of the Beverly Hills boutique highlights the allure of NMG’s American luxury customer base and the increasing demand for Schiaparelli’s unique and imaginative designs.

Geoffroy van Raemdonck, CEO of Neiman Marcus Group, expressed the company’s commitment to building relationships and connecting luxury designers with their discerning customer base. “NMG is proud to have the largest Schiaparelli footprint of any retailer in the world, and it is a privilege to bring such a highly demanded brand to our customers in a new market,” he stated. This move showcases Neiman Marcus’ dedication to offering exceptional experiences to their clientele and their ability to understand the exclusive nature and creative expression of Schiaparelli.

Delphine Bellini, CEO of Schiaparelli, echoed the sentiment, emphasizing the unique environment created by the boutique-atelier at Neiman Marcus Beverly Hills. She described it as a warm and welcoming space that immerses visitors in the incredible worlds of Elsa Schiaparelli, the Maison’s visionary founder. The collaboration between Neiman Marcus and Schiaparelli ensures that customers can enjoy the most exceptional pieces and inspirational shopping experiences.

The boutique itself is a testament to the artistic vision of Creative Director Daniel Roseberry and architect Daniel Romualdez.

Located on the second floor, the shop captures the essence of Schiaparelli with its surrealist and whimsical details. Drawing inspiration from the brand’s rich creative heritage and collaborations with Jean Michel Frank, Alberto Giacometti, and Salvador Dali, the boutique pays homage to the iconic Place Vendôme atelier. It offers a wide selection of ready-to-wear, evening wear, handbags, leather goods, jewelry, and accessories, ensuring that every fashion enthusiast can find something special to add to their collection.

Daniel Roseberry, Creative Director of Schiaparelli, expressed his excitement about the brand’s expansion on the West Coast. He highlighted the careful design and craftsmanship that goes into each piece created at the Place Vendôme in Paris, emphasizing that it is an honor to make the entire collection available to the West Coast market. The popularity of Schiaparelli has skyrocketed in Los Angeles, thanks to collaborations with local celebrities and stylists, making this boutique opening all the more significant for fashion aficionados in the region.

To celebrate the opening, the Beverly Hills store hosted a customer activation event, complete with captivating visuals and window displays that embodied the spirit of Schiaparelli.

The ground floor featured a limited-time immersive experience showcasing the brand’s iconic bags and surrealist accessories collection. This fall, the celebration will continue with a second client event, featuring a visit from Daniel Roseberry himself. In support of NMG’s integrated retail model, customers can also shop Schiaparelli remotely through their dedicated sales associate, ensuring a seamless and personalized shopping experience.

Lana Todorovich, Chief Merchandising Officer of Neiman Marcus, expressed her excitement about the partnership, describing Schiaparelli as the pinnacle of luxury and creativity, where art and fashion converge. The collaboration between Neiman Marcus and Schiaparelli dates back to 1940 when Elsa Schiaparelli received one of the first Neiman Marcus Awards for Distinguished Service in the Field of Fashion, recognizing her significant influence on the industry. Now, with Daniel Roseberry at the helm of the brand, this longstanding relationship is set to flourish, bringing the imaginative designs of Schiaparelli to the discerning American luxury customer.

The opening of the exclusive Schiaparelli boutique in Neiman Marcus’ Beverly Hills store is a momentous occasion for both brands and the fashion industry as a whole.

It signifies the growing demand for unique, creative, and luxurious designs, while cementing Neiman Marcus’ position as a leading destination for discerning shoppers. Fashion enthusiasts on the West Coast can now immerse themselves in the world of Schiaparelli, embracing the imaginative spirit and unparalleled craftsmanship of the Maison. The partnership between Neiman Marcus and Schiaparelli promises to be an exciting journey, where art, luxury, and fashion converge to create a truly exceptional shopping experience.