Smooth and full-bodied, the taste of CÎROC Honey Melon evokes the simple pleasures of the traditional country club experience but opens it up to a more inclusive generation.
Sean “Diddy” Combs and the makers of @CÎROC Ultra-Premium Vodka Release New Limited-Edition @CÎROC Honey Melon
Sean “Diddy” Combs and the makers of CÎROC Ultra-Premium Vodka announce the launch of their newest flavor-infused innovation, CÎROC Honey Melon just in time for summer. The team behind CÎROC Ultra-Premium Vodka welcome the new breed of country club where everyone’s invited.
CÎROC Ultra-Premium Vodka, in partnership with Sean “Diddy” Combs, is launching a new limited-edition flavor, CÎROC Honey Melon. The launch will be accompanied by the “No Reservations Needed” campaign, which reimagines the country club experience through the eyes of a diverse group of young adults, challenging the concept of exclusivity in a world where everyone is invited.
Combs, a cultural leader in the vodka category, has a track record of innovation in partnership with CÎROC, and this new flavor is no exception. CÎROC Honey Melon is a full-bodied spirit made with vodka distilled from fine French grapes, blended with melon, honey, and other natural flavors to create a boldly distinct yet elegantly smooth taste experience.
The emerald-colored bottle embodies old-school grandeur with a modern twist, inviting everyone to enjoy the smoothness, elegance, and sophistication of the spirit. CÎROC Honey Melon continues the tradition of excellence and elite craftsmanship that defines the premium spirits brand, disrupting traditional notions of class and luxury with a more inclusive approach.
Edward Pilkington, Chief Marketing and Innovation Officer at Diageo North America, said that “Everyone has a seat at the country club with CÎROC Honey Melon”, adding that the lively flavor of the new limited-edition spirit masterfully evokes the grandeur and elegance of the traditional country club experience, but is accessible to everyone.
Try CÎROC Honey Melon with club soda or fruit juice, or serve up a signature cocktail like the delicious Honey Melon Fizz:
CÎROC Honey Melon Fizz
1.75 oz CÎROC Honey Melon
2 oz Lemonade
1 oz Club Soda
Splash Cranberry Juice
Glass: Highball
Garnish: Fresh Mint and Lemon Wheel
Method: Add CÎROC Honey Melon, Lemonade, Club Soda and a splash of Cranberry Juice in a highball glass filled with ice. Stir and garnish with Fresh Mint and a Lemon Wheel.
