Prada to develop fragrances under the Miu Miu name

Coty to build a worldwide fragrance business for Miu Miu   Miu Miu‘s first entree into the world of prestige fragrances was announced by Coty and Prada Group. The two companies signed an exclusive partnership to create, develop and distribute a signature line of fragrances under the Miu Miu name. Created in 1993, Miu Miu – … Read more

The Velvet collection fragrances: the essence of Dolce & Gabbana

Dolce & Gabbana’s Velvet Collection is a symbol of timeless perfumery perfection and modern possibility with a precious texture of Vintage Italian ingredients. “Velvet is a material with dual personality. Luxurious but also simple, noble but also humble, this duality is at the heart of all we do.” (Domenico Dolce and Stefano Gabbana) The six … Read more

Printemps Paris to became a benchmark of luxury and niche fragrances

Printemps Paris became La Belle Parfumerie du Printemps Printemps or “le grand magasin de la parfumerie à la française” Parisian Printemps Haussmann beauty store has a new look, a new name and it is repositioning itself on the luxury and niche perfume houses such as Les Editions de Parfums Frédéric Malle, Serge Lutens Perfumes and … Read more

Duran Lantink Crashes Gaultier’s Archives — and Makes Them His Own

Dutch provocateur Duran Lantink has made his debut as creative director of Jean Paul Gaultier with a Spring/Summer 2026 collection titled “JUNIOR” — and fashion just exhaled, slowly, through a structured bustier. Staged in the basement of the Musée du Quai Branly in Paris, the show channelled the late 1980s Amsterdam club scene, linebacker shoulders, … Read more

How Zegna turned its founder’s intimate world into bottles of liquid memory

Zegna, the Italian luxury menswear house known for its exceptional fabrics and understated tailoring, has just launched its first major fragrance collection in years — and it is not what you might expect from a high-end menswear house. Memorie is a set of six eaux de parfum, each one built around a specific moment, place, … Read more

The Scent of the Rare: Ultra-Niche Perfumery’s New Direction in 2026

The Market They Can’t Ignore. An edited intelligence report for the discerning collector What was once the quiet domain of obsessives and connoisseurs has become one of the most commercially dynamic corners of the luxury world. The niche perfume segment is expected to reach $4.85 billion in 2026, growing at a 9.1% compound annual rate … Read more