Gucci Introduces the Animal-free Demetra: A Luxury Bio-Based Material

New groundbreaking Demetra material is the result of Gucci’s desire to explore and innovate materials for the future. To mark Gucci’s first products made with Demetra luxury green material, three sneaker models – Gucci Basket, Gucci New Ace and Gucci Rhyton – have been introduced. Few games have had such an impact on street culture … Read more

Alessandro Michele’s latest Gucci Décor release adds a jolt of color to our home

Gucci Décor 2021 collection adds dining room staples. Scented candles in porcelain jars, lacquered chairs upholstered with embroidered seats, and double-sided screens crafted in wood and velvet. The powerful, romantic Gucci Décor collection of furniture, furnishings and decorative items from the Gucci luxury house is designed to dress living spaces in a way that is … Read more

Magic and alchemy: New eaux de parfum join Gucci’s Haute Perfumery line

  Gucci’s first scent to be presented in limited edition joins The Alchemist’s Garden luxury perfume collection. Crafted from the blend of high-quality natural extracts and modern molecules, each fragrance and formula in Gucci Alchemist’s Garden is inspired by the science of alchemy, telling the story of a place, a moment, or a memory. Captured … Read more

Gucci x Ken Scott: oversized floral prints in a clash of colors

  Ken Scott was an American fashion designer who resided in Milan in the ‘60s and ‘70s where he created his colorful patterned fabrics and collections. Now a brand of Mantero, prints sourced from his archives enrich a selection of Gucci pieces. Ken Scott was known as the ‘fashion gardener’ for his oversized botanical prints … Read more

Gucci Bloom Profumo di Fiori in a world, let’s say, real but surreal

  The new Gucci Bloom fragrance campaign tells the story of four women living in a garden of dreams. The fragrance is inspired by the idea of absolute authenticity, the freedom to be who you are. The scent is characterised by a trio of Jasmine Bud extract, Tuberose, and Rangoon Creeper. The natural green scent … Read more