Belonging is the new currency of luxury brands
Unlike traditional luxury, which is based on what a brand can offer you to the exclusion of others, tribal luxury is rooted in shared experiences
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Luxury brands are failing in their storytelling
Luxury has a rich heritage to draw on – why aren’t brands telling stories better? There are lessons to be learned from new players
Sunseeker announces its 100th luxury performance yacht in the 100ft+ category
Who said you can’t have style and performance in equal measures? Sunseeker celebrates a significant milestone of 100 yachts delivered
Kering luxury group announces healthy performances, powered by tourist shoppers in Western Europe and Japan
Kering’s third-quarter 2015 revenue published last week shows sustained 15% growth in the first nine months. Kering posted revenue of
Dior Homme has set down its newest retail roots
At 24 rue François 1er in Paris, the Dior House inaugurated its new Dior Homme boutique. The latest collections of
Luxury brands must redefine the way they do business
Retailers cannot solve the economic slowdown in China by opening more stores. Instead, they should focus on services and experiences