For the seventh year Claridge’s, the 5-star luxury historic hotel at the corner of Brook Street and Davies Street in Mayfair, London, has invited a favourite guest to reinterpret the hotel’s Christmas tree in their own distinctive style. Previous “creators of magic” include Dolce & Gabbana (2013) and florist extraordinaire Kally Ellis founder of McQueens (2012).
This year’s Claridge’s Christmas Tree will be designed by long-time friends of the hotel, Sir Jony Ive, Chief Design Officer at Apple, and Marc Newson, one of the world’s most influential industrial designers. The tree will be unveiled in Claridge’s lobby on Friday 18 November, 2016.
The Claridge’s Christmas Tree has long been a seasonal landmark and symbolises the start of the festive season in the UK capital, drawing visitors and Londoners alike to admire its creative design.
“Christmas has always been a truly special time of year at Claridge’s and we are delighted to welcome our friends Jony and Marc to spread their legendary creative magic this year. We truly believe their innovative spirit and ground-breaking approach will make this year’s annual tradition one to remember for our guests,” commented Paul Jackson, Claridge’s General Manager.
Currently, “Columns” by artist Pascale Marthine Tayou greet guests in Claridge’s lobby. ‘Colonne Pascale’ are columns of pots from Africa,Morocco and China inspired by Tayou’s travels round the world. The art project is part of 2016 Frieze Art Fair.