SKIMS, the brand that redefined women’s underwear, is now poised to do the same for men. In a groundbreaking move, SKIMS has officially launched its Men’s line, accompanied by an All-Star campaign featuring iconic athletes Neymar Jr., Nick Bosa, and Shai Gilgeous-Alexander. Captured by the talented Donna Trope, each athlete brings their unique background, personal style, and the ability to connect with audiences beyond the world of sports to the forefront.
@SKIMS has officially launched its Men’s line, accompanied by an All-Star campaign featuring iconic athletes Neymar Jr., Nick Bosa, and Shai Gilgeous-Alexander
SKIMS Men’s range encompasses a wide array of offerings, from technically constructed briefs to ultra-soft boxers, as well as comfortable tanks and tees. The brand brings its innovative design approach to fabric, style, and fit, emphasizing comfort, fit, and superior movement. SKIMS Men’s aspires to provide the first layers that empower every man, making him feel confident and at ease to tackle any challenge.
Kim Kardashian, Founder and Creative Director of SKIMS, expressed her excitement about this pivotal step for the brand. “The expansion into the menswear space is a major milestone for the brand and a testament to SKIMS’ commitment to providing solutions for everybody,” she said. “I am incredibly excited about this next chapter for SKIMS and cannot wait for everyone to experience our amazing range of products.”
The decision to expand into the men’s category was bolstered by the growing number of men who have already embraced SKIMS’ existing product offerings. Men currently account for over 10% of SKIMS‘ customer base. By venturing into the $111 billion U.S. men’s apparel market, SKIMS aims to disrupt new categories and reach new demographics for the next generation of consumers, according to Jens Grede, CEO & Co-Founder of SKIMS.
SKIMS Men’s will debut with three distinct collections: Cotton, Stretch, and Sport.
Cotton: This collection comprises essentials crafted from a soft, mid-weight cotton blend with built-in recovery for comfortable everyday wear.
Stretch: This collection of foundations boasts lightweight, ultra-soft pieces constructed from maximum-stretch fabric that guarantees a perfect fit every time.
Sport: Designed to enhance performance, this collection offers lightly compressive base layers engineered to seamlessly fit under workout clothes, providing maximum comfort and support.
SKIMS Men’s is offering sizes from XS to 5X.
The move into the men’s category marks a significant step for SKIMS and highlights the brand’s commitment to offering solutions for all genders. With its reputation for innovation and quality, SKIMS is well-positioned to redefine men’s underwear, just as it has done for women’s.
@SKIMS has officially launched its Men’s line, accompanied by an All-Star campaign featuring iconic athletes Neymar Jr., Nick Bosa, and Shai Gilgeous-Alexander
