Slow fashion is at the heart of the world’s first plant-based luxury accessories brand

 

 

The world’s first plant-based luxury accessory brand launches into Selfridges ar part of Project Earth Initiative.

The revolutionary sustainable fashion brand Marici launched exclusively into Selfridges as part of their ‘Project Earth’ luxury designer edit this July. Inspired by the ideas of re-birth and evolution, paving the way forward with their trailblazing ethics and timeless aesthetics.

Marici is a London-based luxury accessories brand formed as a Collective in 2020 in direct response to the continued environmental impact of both the synthetic and traditional leather industries. The formation of the brand by a group of like-minded individuals is at the core of their ethos, to create a bold and beautiful brand that can be both environmentally conscious and visually stunning. The brand’s philosophy is focusing on circular design economy and regenerated mindset. Offering consumers a truly considered and mindful alternative, created using natural materials that already exist in abundance on Earth. All of this is done with the aim of creating staple pieces that will stand the test of time and be utilised as heirlooms from one generation to the next.

“We hope to create an elevated luxury product that offers low environmental impact and high social responsibility. To offer a kinder alternative to Mother Earth whilst not compromising on aesthetics and quality” – The Collective

Marici is the world’s first plant-based luxury accessories brand and the only brand within the Selfridges luxury edit using Pinatex – an alternative to leather that does not rely on plastics and fossil fuels for its production. The plant-based material is derived directly from the off-cuts of the existing pineapple industry, bought directly from farmers themselves. These materials are then upcycled into luxury material with a distinct finishing handcrafted by a team of master artisans based in Venice into the bags that have made Marici the brand that it is.

Each handbag is handmade in limited collections and numbered. By combining luxury craftsmanship, mindful materials, and a clear message, MARICI is creating an enticing and exclusive brand that champions the conscious consumer.

“The direct translation of Marici is Ray of Light. As a brand we celebrate people who act as a Ray of Light to others in this world. The Marici woman is powerful because she believes in change and in humanity.” – The Collective.