Sony ventures into the drone market with Airpeak Drone Project

 

 

Sony Launched Drone Project at CES 2021.

Airpeak aircraft was unveiled for the first time at CES 2021 as a new product integrating AI and Robotics designed for creators. With Sony’s Alpha mirrorless cameras, stable, dynamic remote shooting is possible.

The recent proliferation of drones has contributed greatly to the delivery of previously unseen images, as well as to workflow efficiency and energy savings in the industrial sector. Sony’s new “Airpeak” brand will reflect the brand’s aspiration to contribute to the further evolvement and the creation of the unprecedented value through its imaging and sensing technology as well as 3R technologies (Reality, Real-time and Remote) in the drone area.

Sony launched the Airpeak drone brand with the goal to further develop today’s drone technology while achieving the utmost in value creation. As the first phase of this project, Sony will launch a new business targeted for professional photography and video production in the spring of 2021. In order to fully support the creativity of video creators, the payload of the drone can be equipped with an Alpha mirrorless camera to capture high quality, full frame aerial photography and video. Airpeak, the industry’s smallest class of drone that can be equipped with the Alpha system, is capable of dynamic filming and precise, stable flight, and aims to contribute to the world of entertainment while also pursuing new possibilities for creative expression.

“Combining our imaging and sensing technological expertise and AI Robotics, we open the skies into an infinite creative playground – one with unprecedented freedom. Let us lift you to never-reached creative experience by unleashing all constraints and barriers,” said Sony.

“Airpeak will support the creativity of video creators to the fullest extent possible, aiming to contribute to the further development of the entertainment industry as well as to improved efficiency and savings in various industries. Airpeak will also promote this project to enable drone– use with the highest level of safety and reliability in the environments where this has been difficult in the past.”

Sony will continue to post project-related information going forward, announced the company in a short press release.