L’Or de Vie La Cure, the ultimate Dior skincare masterpiece.; @LVMH Luxury Group
For 2021, L’Or de Vie cream by Parfums Christian Dior x Château d’Yquem has been rejuvenated with a new formula enriched with Yquem sap.
Exposed to unusual meteorological phenomena, the French terroir of Sauternes produced a unique 2019 harvest.
Parfums Christian Dior has been drawing inspiration from the exceptional powers of grape vines for its cosmetics line for some 30 years. The exceptional terroir of Château d’Yquem, owned by the LVMH Group, has nourished the expertise of Dior Science in a unique formulation for L’Or de Vie, first created in 2007. Now L’Or de Vie has been rejuvenated with a new formula enriched with Yquem sap, the fruit of nine years of research, accompanied by the new 2019 Vintage of La Cure skincare in a limited edition.
L’Or de Vie cream by Dior x Château d’Yquem; @dior
L’Or de Vie La Cure, the ultimate Dior skincare masterpiece.
The mythic L’Or de Vie line from Christian Dior Parfums is instantly recognizable with its gilded bottles, inspired by the golden leaves of Château d’Yquem grapevines bathing in sunlight. This Bordeaux vineyard benefits from exceptional climatic and geographic conditions, resulting in renowned grand crus. Equally exceptional is the Yquem sap, a veritable life essence that irrigates the heart of the vine, giving it the strength to reawaken at the end of winter. Yquem sap reveals all its secrets of longevity in the new formulation of L’Or de Vie.
This super-concentrated iteration of L’Or de Vie has exceptional new properties, offering the most powerful antioxidant protection ever. It boosts cell resistance to stress and increases cellular longevity. The restored skin is nourished by the Yquem sap, regaining its youthful radiance and firmness.
At the beginning of spring, vine shoots are harvested when the grapevines are bleeding and the sap is at peak concentration. The shoots are dried for at least six months to achieve maximum molecular richness. Dior Master Formulators have performed 17 different purification and extraction steps to double the concentration of Yquem sap in L’Or de Vie. Composed of 94% natural origin ingredients, the new formula has a generous melting texture and respects both the skin and the environment.
@LVMH Luxury Group
“L’Or de Vie”, the crème de la crème from Parfums Christian Dior and Château d’Yquem
Each year, A new vintage of L’Or de Vie La Cure is created in a limited edition. This new elixir encapsulates the benefits of an exceptional spring and summer weather in the Sauternes region. The late harvest of firm and plump grapes gives La Cure Vintage 2019 a rare balance. A formula with 88% natural origin ingredients includes the highest ever concentration of Yquem active ingredients.
The incredibly rich texture of Dior L’Or de Vie La Cure luxury cream hydrates the skin, leaving it slightly satiny. In just three months the skin is more toned and its youthful radiance restored. Nestled in a numbered case crafted in Dior ateliers, three luxurious wax-stamped bottles are sealed with golden thread, reprising the knot of vine shoots at the foot of Yquem vines.
