To act sustainably, we must think sustainably: Sustainable Thinking according to Salvatore Ferragamo

 

 

Sustainable Thinking: Salvatore Ferragamo the brand’s responsible projects and activities together in one conceptual space.

 Italian luxury goods company Salvatore Ferragamo launched Sustainable Thinking, a new platform with thematic features that embrace 360° sustainable thinking. Sustainable Thinking was created to host, cultivate and amplify discussions about sustainability, inclusivity and community support.

Sustainable Thinking is a new digital platform that brings the brand’s responsible projects and activities together in one conceptual space, sparking conversation thanks to an international network of contributors with diverse experiences and perspectives, coming together to hold discussions surrounding the continuous evolution of sustainability issues.

With a focus on dialogue and open-mindedness, Sustainable Thinking aims to use the internet differently. Ferragamo values dialogue as a key aspect of sustainability and inclusivity; culture and sharing lie at the heart of the recovery at this historic moment in time when fragmentation has become normality.

“Our industry has had to rethink timing and priorities. Sustainable Thinking is a starting point and the course we are charting to achieve the shared dream of an ever more sustainable future,” explained CEO Micaela Le Divelec Lemmi.
“Sustainable Thinking is our commitment to being responsible in the creation of real and long-lasting beauty, by drawing on the fundamental values of Genius loci, like masterful craftsmanship, technology, research and sustainability.”

The new Sustainable Thinking platform is available in eight languages and has been optimised for all devices. In
addition to Sustainable Thinking, the revamped website sustainability.ferragamo.com offers in-depth content and
integrates with the new ferragamo.com, offering an immersive, more effective, user-friendly experience.

Responsible Salvatore Ferragamo Viva

In 2021, the iconic Salvatore Ferragamo Viva ballet flat has been reinterpreted through a sophisticated and feminine design combining Brand’s iconicity with low environmental impact materials. The new version of the ballet flat includes recycled cotton and polyester yarns, bio-based plastic and natural rubber.

The mesh upper with a perforated effect, realized in 100% certified recycled post-consumer polyester, is decorated
with a grosgrain bow containing viscose made from certified responsibly managed wood sources, which also covers
the metal plate. The internal reinforcements in certified recycled synthetic materials, the toe puff in certified recycled pre-consumer cotton, the sole in bio-based plastic, the insole in natural rubber foam and the assembly insoles in fibres made from certified responsibly managed wood sources ensure absolute comfort. Moreover, the upper lining and suede tongue are realized in chrome-free leather and sewing threads are in recycled nylon and polyester. Richard Serra’s sculptures inspired the teardrop silhouette of the heel, infusing design with contemporary allure.

In 2019, Salvatore Ferragamo presented the 42 Degrees capsule collection, a tribute to the rainbow as a natural
phenomenon that occurs when the sun’s rays hit the water drops with an inclination of 42 degrees, and to the Rainbow, the iconic sandal created in 1938. Designed by two young Ferragamo designers, it is the result of an inhouse competition linked to the Sustainable Thinking project, which saw the participation of the young designers from Salvatore Ferragamo. The capsule, consisting of two sneakers for men and women, a backpack and a shopping bag, is made with sustainable, Italian materials such as leather with with wet-white chrome and metal-free tanning, natural rubber, cork developed in Sardinia, footbed insole made of organic fibers, and recycled yarn. Moreover, the collection has been manufactured by companies operating in Italy and present on the market for years, combining tradition and innovation and ensuring a transparent and traceable supply chain.

In 2017 Salvatore Ferragamo presented a sustainable capsule collection of women’s wear thanks to the collaboration
with Orange Fiber, the innovative start-up, founded by two young Sicilians, which develops vitaminic textiles from citrus fruit scraps. By reusing the sub-product which the Italian citrus fruit transformation industry produces each year, Orange Fiber has created a sustainable and cosmetic fiber which meets the need for creativity, innovation and eco- sustainability of Salvatore Ferragamo.